The rapper will produce a range of content (although no word on whether he'll take to Fortnite again), including a series of rap battles in partnership with Ultimate Rap League. The battles will stream live on his Caffeine channel, with the first taking place in Atlanta on February 29th. He'll also be using his channel to give a platform to new artists and creative voices.
It's a significant get for Caffeine, and bound to have cost a pretty penny (actual figures haven't been revealed, of course). But having a major name like Drake on board will certainly help to distinguish the platform from the competition, not to mention open up livestreaming to content that until now has largely been dominated by gaming.