Amazon has been grappling with a counterfeit problem for years to the point that it reportedly decided to be more cooperative with law enforcement a few months ago. Now, the e-commerce giant has formed a new division called the Counterfeit Crimes Unit that’s dedicated to taking down fraudsters selling fakes on its website. The unit is composed of former federal prosecutors, experienced investigators and data analysts, working together to find offenders and hold them accountable wherever they are in the world.
The company explained that it has anti-counterfeit programs designed to make sure that most of the products on its website don’t have a valid counterfeit complaint. Back in 2019, it also started allowing brands to issue takedown strikes on fake listings. Its new unit’s purpose is to investigate cases wherein a fraudster has either attempted to evade its system or managed to do so by listing fakes that are in violation of its policies.