Springfield, Missouri -- This story begins in a liquor store. That's where, in 1971, Johnny Morris first launched his Bass Pro Shops fishing and hunting empire, selling lures, bait and tackle amid the bottles of Jim Beam and Jack Daniel's in one of his father's Brown Derby booze shops. It's also where the Wonders of Wildlife National Museum and Aquarium begins, a monument to American conservation that opened up six months ago in the heart of the Ozark Mountains, calling itself "the world's largest wildlife museum."
By Casey Halter
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