Sherry Gray

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Stories By Sherry Gray

  • The Thing You Desperately Need Most - More Memory

    Most phones just aren't equipped to store for all the selfies, videos, and memes we want to keep forever. Our memories are stored in our phones. Our whole LIVES are stored in our phones, and for many of us, our work depends on our smartphones. Unfortunately for some of us, that can result in disaster, as your phone struggles to operate your apps when your memory is full to capacity, and it happens way too soon. Before you delete your video cache or chuck your malfunctioning phone in the garbage and spring for an upgrade, check this out. A new cool gadget is being launched by Human Technology Products, the company that brought you the Optical Musical Object. They're launching the Memory Pen on Kickstarter - an ingenious product that solves the issue of limited memory on smartphones. Running out of space on an iPhone or android phone is commonplace. With all the apps we run, images & videos we snap, users are often forced to delete old files to make room for new ones. The Memory Pen is a quick and easy way to store those memories for a low one time cost, and 64 to 128Gb of memory will give you all the space you need to store years of life-chronicling. The operation is simple: Plug the Memory Pen into your device, download your files, and create more space on your iPhone or Android phone on the fly. When you are ready to offload the images from the Memory Pen, just plug the USB end into a PC or laptop and save those images for sharing. The Memory pen is also secured with a passcode, so your images can't be accessed by a random. The Memory Pen is also an attractive, fully functional stylus and ballpoint pen designed to fit your lifestyle. Corey Bryce is a freelance journalist based in Hagerstown, Maryland. He pretested the Memory Pen and became an instant fan: "This is an amazing technological piece of of the future. In my line of work I have to process a huge amount of print and images in a single day from my smartphone Just the other day I was covering a department store fire in downtown Hagerstown, and its aftermath. The authorities barely tolerate reporters at these types of disasters, so I have to work fast and gather tons of impressions and hundreds of photographs to be able to get the story ready for the local news media market in just a few hours. Running out of space just is not an option, and I don't have the time to go home and download my information and then come back. So the Memory Pen is just the thing for me. It's going to make me a more efficient journalist, and that, in turn, is going to make me more money!" Corey's enthusiasm for the Memory Pen is not an isolated incident, when it comes to journalism. Several large news organizations, such as The Washington Journal, the Newport Advertiser, and The Courant.com have decided to supply their senior reporters who are already using mobile devices to gather the news with Memory Pens. And MBA candidates at the Carlson School of Business at the University of Minnesota in Minneapolis are being encouraged to purchase the Memory Pen. "It's something that business managers and entrepreneurs are going to want immediately" says Paul Berenger, an Academic Advisor at the School. "Since our students are expected to create PowerPoint presentations on their mobile devices, they need a quick way to offload old one to make room for new ones." The Memory Pen won't solve all your problems, but it will solve a critical one. When you need to video something, be it an accident, a presentation, or a historic event, You won't come up short. And you won't need to delete anything to make it happen.

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  • Utah's First Shark Tank-ish Event Raised Nearly $5 Million in 2 Days

    The goal of the event was to successfully launch new startups or grow existing businesses by providing a support team, funding, marketing, and resources. With funding from several angels and grants there was more than enough money to go around. What was unique about the event was the marketing muscle and sales distribution channels brought together in one room. Brock Felt was one of the main organizers of the event, titled Startup Elevated. He has launched businesses in health, software, consulting services, data science, risk management, e-commerce, lead generation, product development, real estate, and online acquisition. His holdings have included auto dealerships, event companies, skincare, and education. The event took place in Sandy Utah, right next to the Rio Tinto stadium. With 100's of entrepreneurs and inventors registered to pitch at the event, there was a lot of speculation as to whether or not everyone would get a chance to do so. As sometimes happens with these types of pitching events, not everyone who registered actually showed up so nearly everyone had their chance to shine. Below are some of the more notable companies that actually landed handshake deals with Brock and his team of funding, sales, distribution and marketing experts. Zift is an integrated payment technology providing third party software platforms, online marketplaces, and software integrators a solution for offering Payments as a Service (PaaS) to their downstream customers. It does this in an omni-channel environment allowing the merchant to accept all payment types through a single point of integration. Founder Nate Hughes shown here with partners at the event. Vidit Take any image or object and attach your personal virtual content to it. Landmarks, book, photos, products all become places where you can leave a message. Vidit takes images of real life objects and attaches information and content to those images. If you see a picture on a wall or a billboard on the side of the road you no longer have to type in a website or a word to see what it's all about. Simply open the app search the image or object and the content will appear. Founder Rene Rodriguez is a serial entrepreneur with 20 years of business development in various industries. Shaides Inc. is an innovative eyewear company driven to redefine the purpose of sunglasses. In 2013 they were a Top 20 finalist out of 3,000 applications at Telebrands, the largest As Seen On TV company in the world. According to Collin Martin, President, "Our flagship product Store 'n Shades® offers the first to market sunglasses with integrated storage chambers within each temple. These sunglasses allow the consumer to store paper currency, pills, or medications within the temples (earpieces). The name is derived from storage inside of sunglasses (shades). Store 'n Shades® has been awarded a United States patent and trademark." This product has received many accolades from top professionals in the eyewear world. Socialink is proximity based app that allows you to trade contact info and social media profiles with those around you in a quick effortless way. It's similar to wearing a virtual name tag. It allows you to network and entire room in just a few seconds. Users create a profile with relevant information about themselves and this profile can be discovered by other around them (100 ft). Users can also see the profiles of those around them and see if they share things in common. This will get people in meetings talking and connecting with each other. The purpose is to eliminate social anxiety and barriers and enable people to interact with each other and make new meaningful social connections. Founder Ephraim Tinoco has founded and sold several businesses and isn't yet in his 30's. OMO+ A portable pod of fun, the OMO+ has an integrated 10,800 mAh battery and waterproof enclosure that keeps the party rocking with lights and sound for over 8 hours. The waterproof exterior can be submerged up to 1 meter for as long as 30 minutes. Using integrated Bluetooth 4.0 technology, the OMO+ boasts 24mbps for high fidelity stereo sound and the ability to link 2 devices to the OMO+. Developed to entertain when and where we like, the OMO+ has over 40 watts of power with 4 integrated speakers and 2 sub woofers Andreas haase former design director for Alienware started Human Technology Products to release the Omo+. He has a long history of designing products for AT&T, Motorola and whirlpool. He and his team are constantly exploring new product categories to bring to market

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  • 3 Insanely Effective Digital Sales Strategies

    As the digital market evolves, marketers are continuously forced to pivot, adopt new strategies, and fix old mistakes. New technology frequently changes the game, and as opportunities crop up, experienced professionals jump on bandwagons – and are prepared to jump off when marketing methods lose their shiny luster. Pokemon Go marketing is one such fad. It's new, it's fun, and many local retailers are benefiting from the craze. It's probably temporary, but finding ways to exploit a fad is a great way to introduce your business to new customers and build repeat business. You can't argue that kind of reasoning. But you do need some long-term strategies. Here are some of the digital sales strategies that help you focus your ad spending with pinpoint targeting. Geotargeting and Local Optimization Last year, Google changed its algorithm to favor hyper-local search results. When a user searches for a term, say "oil change," Google makes an effort to return not only the best possible results, but the best results in the immediate area. Google goes beyond zip code proximity, using its street mapping technology to drill down to neighborhood. Local businesses who optimize their websites for local search comes out on top – at the exact moment when a user is searching for their product/service. Location is also useful in ad placement. Geotargeting is the practice of narrowing your target audience through location. Since online is a global arena, do you really want to pay to have your ads shown to an audience that can't buy your product, or speaks a different language? Of course not. Beacons are another interesting use of location technology. When a customer enters a store, their cell phone pings and retailers can reward customer behaviors, offer discounts, or provide information. Home Depot does this particularly well, with an app that features augmented reality to show customers how store items will look in their own homes, real-time inventory, and an in-store mode designed to help shoppers find items, in addition to the usual customer perks. Remarketing and Retargeting Remarketing and retargeting are similar, and very effective, concepts. Remarketing is showing you the same thing you've already seen. While it may sound annoying, it's effective. You've already searched for this exactly item, and did not buy. Mattan Danino, CEO of WEBITMD says, "Remarketing is a critical and often underutilized element for lead generation and eCommerce businesses. Showing potential customers your offering on various,well known high traffic platforms (Facebook, YouTube, New York Times etc.) which they have seen but not yet converted on renews their interest, provides a renewed engagement and conversion opportunity and reinforces your brand at the same time. Remarketing is a highly effective and economical PPC strategy." Retargeting is an upsell tactic you've seen a thousand times. When you browse a product, retailers show you other products they think you'll like, or related products other customers have ordered. You also see related-product ads on sites other than the retailer. On his blog, Neil Patel says, "I see remarketing more as an umbrella term for marketing to the same prospect multiple times, whereas retargeting really is targeting online ads at the same traffic again and again." Predictive Analytics Still in its early stages, predictive analytics is the fascinating science of predicting future behavior. Not what you want today, but what you're most likely to want tomorrow. The concept isn't exactly new. Fashion buyers have been predicting trends for as long as the fashion industry has been a thing. What's new is data analysis tools and predictive model software. It's no longer a guessing game. It works by identifying behavioral patterns by analyzing everything from "people who buy this also buy this" to demographic information to the customer's own buying habits. The biggest shortcoming in predictive analytics is lack of good data. Collect the right dataset and you have the power to read your customer's minds. Digital marketing it's harder to cut through the noise and reach your customers every day. Successful businesses figure out exactly what their customers want, and then find the most effective way to deliver it. That's the real secret to digital marketing success.

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  • 5 Ways High-Tech Telecommuting Saves You Money

    It's tough for a small businesses to compete; even moreso if you're trying to take off on a shoestring budget. The web can make your life easier and lower the cost of doing business. By relying on technology to fill in the gaps, even tiny startups can operate like big businesses. 1. Broaden your hiring pool Big companies attract top talent by searching all over the country, using third party recruiters to vet candidates, and flying in prospects for face-to-face meetings. Then they pay moving expenses for the people they hire. Small businesses are usually limited to people who live in the immediate area. Even if you hire the most qualified person in your local area, have you hired the best possible person? Working from home is a perk, and many people will choose that in lieu of higher salary. A small company can attract top talent by offering options big companies won't compromise on. For them, working from home means flexibility, greater choice of employment, no commuting time, no work-related expenses (like wardrobe, commuting, and lunching out). They can save hundreds of dollars every month, spend more time with their families, and less time dealing with office politics. For some, working from home is an invaluable perk. 2. Lower Your Communications Costs Telephony used to be tremendously expensive. Multiple phone lines, long distance charges, and incoming tool-free calls took a huge chunk out of a small business budget. When VoIP first hit the market, it wasn't viable for business. Calls were plagued by dropped calls and poor transmission. Fortunately, the technology has come a long way. Today, you can have stable, clear connections over the internet. By combining VoIP service with Skype, you can cut your telephone bill to a fraction of landline costs, expand your communications capability to forward calls to the appropriate person, hold video or audio meetings (you can even share your screen), and talk to people anywhere in the world in real-time. So you can hire a programmer in Peoria, and a web designer in Peru. And they can talk to you and to each other. For free. 3. Reduce sick time Global Workplace Analytics found that 78% of employees who call in sick aren't sick. They need time off to deal with family issues, personal needs, and stress. Sick days cost employers a staggering $1,800 per employee per year. That's $300 billion per year in the U.S. alone. You'll save 63% of lost work time, and studies even show that people who work from home actually increases productivity. 4. Invest in less real estate Bodies take up space and workers need stuff. Each employee in your office needs and office, furniture, and equipment. While you may be on the hook for a laptop and a smart phone, people from home provide their own desk, chair, and space. You can invest in a smaller workspace, and maybe work from home yourself. If people aren't likely to walk in to your business, a storefront is an unnecessary expense. 5. Keep your business intact during a disaster No matter what's going on at your office – fire, hurricane, zombie apocalypse - data and business systems in the cloud are safe and secure. Telecommuting is often included in emergency response plans. Remote employees can continue to work as long as they have electricity, and what are the odds that geographically separated employees will all have power outages? Telecommuting ensure continuity, regardless of whatever crazy thing is going on today. Today's technology makes telecommuting attractive from every angle. While some businesses still need expensive brick-and-mortar buildings, many don't, and a lot of small businesses are opting for new solutions. To save even more money, you can outsource some tasks and automate others. Smart use of technology and personnel does more than save you money. It makes your small business look like a big, reliable business. A business consumers can trust.

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  • How Tech-Savvy Lawyers are Changing the Courtroom

    Marc Lamber and James Goodnow are on the forefront of legal adoption of new technology. The outspoken team are young guns making history by bringing venerable law firm Fennemore Craig up to date. In a profession still mired in old-fashioned methods, Lamber and Goodnow are refreshingly high-tech. While other lawyers roll luggage carts piled with boxes full of paper and waste time thumbing through files to find information, Lamber and Goodnow arrive armed with an iPad and searchable information at their fingertips. Bringing tech into the courtroom means finding new ways to present evidence, serve clients, and deliver information. Deploying a Fleet of iPads In an interview with Apple, Marc Lamber says, "You could have ten thousand pages of documents for each case. But now it's on the iPad. You want to highlight a document, underline something, annotate it, or add a note that this page is important? Now you can do all that on an iPad." Using cloud document storage and a fleet of iPads, connect the attorneys to assistants and partners, allowing the entire team to collaborate in real time. Their innovative approach includes a video production company where they produce video demand letters. It's a big expense – up to $100K – but well worth it. The professionally edited videos, delivered on an iPad in an aluminum briefcase, made a difference in both the amount and speed of settlements. The firm loans iPads to clients for "Red Phone" communication. Part of their appeal is responsive customer service. Clients use the iPad to view documents, attend meetings via FaceTime of Skype, and email any member of the legal team. Instant access is both comforting and convenient, especially for injury victims who may not be able to attend in-person meetings. Glass Action In 2014, they launched a program called "Glass Action," where they loaned Google Glass to injured clients, providing powerful and persuasive visual testimony to back disability claims. One of the challenges in jury trials is demonstrating just how debilitating an injury can be. Gary Verrazono lost his right arm and leg in an accident, recording his day-to-day activities from a first-person perspective proved an innovative way to communicate the difficulty of post-injury life...and keep in touch with his legal team. Online Presence Today, in keeping with their early-adoption policy, the high-tech team is using 3D printing to facilitate their cases, particularly in the pre-litigation phase. Relying on expert advice and the MakerBot 3D printer, Lamber and Goodnow show the design flaws that led to failure in their cases. Presented with physical evidence of flawed design, decision-makers are quicker to settle without dragging the case out in court. The Chicago personal injury lawyers also invested heavily in building an SEO optimized website loaded with multimedia content. Understanding of the impact of content marketing has made a huge difference to the firm; what was once a regional practice now fields nationwide cases, and 80% of their individual clients find them via web search. The legal profession has been notoriously slow to adopt new technologies, but the young lawyers are beginning to make an impact. Clients expect an extensive web presence and fast answers to pressing questions. Juries, influenced by pseudo-science courtroom dramas, increasingly demand physical evidence, science, and video presentations. Lamber and Goodnow use technology to deliver evidence and testimony juries, clients, and legal opponents can understand.

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  • What Computer Do You Really Need for Business?

    Photo source Choosing your next primary business computer used to be easy. If you wanted to ditch the desk and work from anywhere, you bought a laptop. If you wanted a powerful machine capable of handling tough tasks and save a ton of files - or if you simply liked stationary comfort - you bought a desktop. As laptops gained power and quality, the convenience of portability was an easy choice. Buyers of today are faced with a dizzying array of devices, most of them capable of carrying out tasks we would once have needed a "proper" computer for. We can safely discount the smartphone as a primary business device - they're not big enough, powerful enough or useable enough for most freelancers or business owners. Even tablets and two-in-ones are becoming more powerful by the day, and could feasibly be enough for at least some workers. Putting aside leisure use for these devices and focusing purely on how they fare in the business world – and assuming the traditional laptop is the "gold standard" - here are some key questions to consider when choosing your next business computer. Touch or Type? Touch technology has come a long way over the last decade; the clunky, unresponsive displays found on early touchscreen models have been replaced by screens that can, to some degree, replace a traditional keyboard. But if you've ever tried to write anything longer than an email using a touchscreen, you're more than aware of their limitations. An on-screen keyboard is smaller and more difficult to use with precision. It never displays a full keypad with all the characters and punctuation you'll need, and the keyboard takes up valuable screen space and gives no physical feedback - that satisfying sensation of knowing you've pressed a key. Simply put, at the risk of stating the obvious, your typing speed on a touchscreen will be slower than on a physical keyboard and you're far more likely to make time-consuming and potentially expensive errors. If you need to make a lot of keystrokes over the course of a working day - for example, a writer, virtual assistant or programmer – you can't get by without a physical keyboard. A tablet can be a useful extra device to keep you connected while you're out an about, but cheaper tablets are more toys than tools. Even the high-end models are designed with consumers, not creators, in mind. For the overwhelming majority of us, even the best tablets on the market could never serve as a primary workstation. But what about a tablet with a keyboard? Can a two-in-one be a genuine business device? Nestled between the tablet and the laptop is a relative newcomer to the market quickly gaining popularity, the two-in-one. Essentially these are tablets with a detachable or fold-away keyboards and, as the name suggests, they are one item that can be two things (laptop and tablet). Many of them are still very much aimed purely at leisure use; they're not, and don't pretend to be, business machines. But the HP Spectre, Microsoft Surface Pro, Samsung Galaxy TabPro (even tech giants can't trademark the word "pro"), Lenovo Yoga and a handful of others are marketed as, and look like, devices that are as suitable for work as they are for play. These top-end machines all boast decent-to-good processors (some better than others), relatively large screens (again, some bigger than others), front-facing cameras and, if you're willing to pay for it, an acceptable amount of storage. On the downside, the space-saving keyboards would best be described as acceptable, rather than superb – some are pretty damn good, but none of them can quite match a good laptop keyboard for pure productivity. They're enough to get the job done, but many are tricky to use effectively and some lack reasonably sized trackpads. Some two-in-ones lack sufficient USB ports, and they tend to be on the expensive side for a device of their capabilities, at least in relation to laptops. Going back to the positives, two-in-ones are usually a little lighter than laptops, making them especially handy for workers who rarely stay in one place for long. Furthermore, the ability to switch to tablet mode when space is at a premium - say, on public transport - will be appreciated by highly mobile workers. So can a top two-in-one replace a laptop? Maybe the best ones really can. The question you need to ask yourself is this: do you really need the tablet function? If you think it'd come in handy, a two-in-one could be right up your alley. If you don't, there's very little point in getting one. A two-in-one will always be a compromise between its two forms, and if your working day will revolve entirely around the laptop function, you'd be better off with a laptop. The consumer-focused stuff is nice to have, but in terms of productivity, a purpose-built machine will always win the day. So if you don't really need a two-in-one, you'd be better off spending a little less money on a slightly less-portable but more useable laptop. Or if it's comfort or power you seek, perhaps that resolute old dinosaur of computing - the desktop - would be more your style. Desktop? But it's 2016... Image credit: Andrew Flynn | Flickr Desktops have caught a lot of flak over recent years, but they continue to be built and sold because they can still do things their more portable, trendy, and beautiful cousins cannot. True, they have a massive downside in tying the user to a desk, so if you need easy portability, the debate ends here. But if you do all your work in one place - an office, perhaps, or in a designated workspace within your home - desktops offer significant advantages in a number of areas. The first is cost; a desktop will always be cheaper than an equal-specification laptop, both in original purchase price and for repairs. Chances are you could probably fix or update a desktop yourself, if you knew what was wrong with it. Tightly-packaged laptops require the hands of a skilled professional. Desktops tend to have longer lifespans, too, and they can easily be upgraded to a higher specification without the need for a whole new machine. And on the subject of specification, there comes a point where even the most expensive laptop cannot compete with a desktop. The wide expanse of space within the tower and easy cooling of hard-working components lets you pack in a lot of useable power if you need it, and many business users do. A further appeal of a desktop lies in comfort. You can choose exactly the right monitor (or monitors) for your needs (including size, which is very important to some), and place it at exactly the right height. You can pick the keyboard you want, and if you decide you don't like it you can just swap it for another one. Some users prefer mice to trackpads, and the idea of setting up a permanent, comfortable workstation holds a lot of appeal to many professionals. Going back to that major weak point - with a desktop, unless you buy a second device (or one of these ), you're chained to a single location. For some of us, that one's a deal-breaker. Final thoughts You know your needs better than I do, but for most of us the good old laptop is the best option. They give some ground to desktops in terms of price and performance, but going back to what we said right at the start, today's quality laptops can do just about everything. That said, if you need a tablet function, a two-in-one is worth serious consideration. After a slow start, the best of the bunch are starting to poke their noses into the "proper" laptop market. And the desktop? Ignore the flak they get, because they hold more appeal for business than they do for leisure. If you don't need to move around when you work, a nice, comfortable desktop setup is a very worthy competitor to any laptop; and if you need speed, power, and tons of memory, it's probably your best option.

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  • Be Part of the Economic Revolution: Launch an Online Store

    More people every day are choosing entrepreneurship, and why not? With relatively little investment, you can sell products you produce, or order inventory in bulk from a wholesale marketplace like Alibaba. With the tools, investment opportunities, and resources on the web, even a beginner can succeed. Don't expect it to be easy though. If your business model is "build it and they will come," you're destined to fail before you start. Here's why you should consider opening an online store: 1. Ecommerce is huge. eMarketer predicts that by 2018, the ecommerce market will generate nearly $2.8 trillion. While it's a little late to be considered a ground-floor opportunity, it's still a good time to jump in and make stuff happen. 2. To a certain degree, it runs itself. If you have the right ecommerce tools, setting up a store may be time-consuming, but it's reasonably easy. The ordering process will be self-serve. Your only worry from here is fulfillment – packing and shipping the product. 3. You can scale up. Let's say you start with a single product, like beard oil (no, really, it's a thing), and later expand to sell other men's skin and hair products. 4. You don't need much money. If you're selling a unique product or service, preselling is a great way to raise funds. Get people excited about your product and they'll order it in advance. If you need a lot of money to get started, you might want to consider a Kickstarter campaign. For a more modest start, just work your social media. 5. You can be an inventor. Some of the most popular Kickstarter campaigns are not insanely cool technology. Silly card games are also popular. Have a great idea? There's never been a better time to do it. First steps Your first consideration is product. My advice is keep it simple. What product is missing from your life? I can think of a few. I need a portable, lightweight desk on wheels. I've looked for the perfect desk for years. It does not exist. If I need one, might not other people? And why isn't there a floating pool desk? Once you've got a prototype, start preselling. Give your network the opportunity to buy in advance. If you generate a lot of enthusiasm, you'll know you're on the right track. If, instead, you get a lot of comments about what your product does not do, you may want to rethink your design. If no one seems interested, walk away. Don't invest in a product no one wants. If you manage to get a lot of presale orders, you'll need to have your product manufactured. You may be able to fulfill orders manually at first, but if you get a lot of orders, you may need to find a manufacturer. Ordering product can be a big investment, but you'll already have the capital you need. Once the ball is rolling, keep the momentum going. Look at outside-the-box marketing methods. Invent new ways to get your product in front of the right people. Consider trying out brand new marketing tools as they hit the market...but keep only what works. In other words, never sit still. Old methods are quickly outdated. Companies that learn to adapt are more likely to thrive. Not everyone has the drive and ambition to be an entrepreneur. If you're the kind of person compelled to follow a vision (not a pipe dream), then ecommerce might be just the ticket. It will take ambition, research, drive, and salesmanship. You have to be your company's best sales representative. There are plenty of reasons to start an ecommerce business. To escape life in a cubical, be your own boss, or live your dream. If you're a non-conformist who doesn't do well in an office rife with politics, a "normal" 9-5 might not work for you...and an online store might be just the right fit.

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  • Building a Successful Blog: Writing is Only the Beginning

    Photo Source Contrary to the dreams of many a new blogger, great content isn't enough to ensure a successful blog. There are some truly amazing writers out there who are never read simply because they don't know how to properly market themselves. Building a successful blog does require phenomenal content, but it also requires planning, social media connections, and increasing your visibility. Planning It takes planning, constant monitoring, and the willingness to revise your plans to build a successful blog. Serious planning, not just a blog calendar and some cursory keyword research. You need to track how many visitors you are receiving, from where, and why they are clicking through to you. Social Media Where do you feel most comfortable? The answer to that question is where you should start exploring social media. You could look at a list that ranks social media sites by the number of users, but how does that help you if they aren't the type of people who you connect with? If you aren't naturally drawn to the site, and the way people interact with one another on it, then you will probably have more difficulty utilizing it to maximum effect. While Facebook is easily the biggest social media site today with more than 1.5 billion users each month, the site has made it increasingly difficult for businesses to reach new followers. Smaller platforms may be more responsive and allow free contact with new followers. The most important thing to keep in mind about choosing social media platforms: Fish where the fish are. Visibility There are many ways you can increase the visibility of your blog. You can become a guest blogger, publish on independent sites, and you can place ads. Deciding how you want to increase your visibility is much like deciding what social media sites you want to invest your time in, go with what feels most authentic to you. If you are interested in guest blogging you will need to be ready to put your research hat on. First, you need to find sites that fit your personality, point of view, and niche. Then you need to make sure they are interested in hosting guest bloggers. After all of that, it will be time to get to work. When you make a commitment to blog for another site, you need to bring your best material. Don't look at this as free advertising and an opportunity to fill space with links and your second cut writing. It as an opportunity to meet new readers and inspire them to follow you back to your blog. Write the best thing you've ever written and prove you're there to entertain, educate, and engage. Another great way to get your writing noticed by more people is to publish to a site like Medium. This helps build a portfolio on a site that has been making huge gains in popularity. Smaller publications have begun turning to this site, and others like it, because it is easier to reach an established audience than to build one from the ground up. This is what makes it a great opportunity for new bloggers, or bloggers who are interested in taking their blog to the next level. Provide an established base of readers with phenomenal content in a style they find enjoyable and the success of your blog will grow exponentially. Now that we've discussed building visibility with your own words strategically scattered amidst those of other writers, let's talk about ads. Paid promotions aren't something all bloggers are comfortable investing in. It can be difficult to spend money on a venture you were hoping to earn money from, but for many it is an excellent way to gain the visibility they so desperately need. As with everything else you do to promote and run your blog, planning is essential. Find your target audience and focus there, keep track of how well it works, and reevaluate after a trial run with individual advertising strategies to see which works best for you. Remember when planning was mentioned as a huge part of building a successful blog? In case you haven't noticed, that was a deceptively small subheading. To be completely honest, that's because the key to building a successful blog is entirely about planning. Every aspect from the writing process, guest blogging, social media, choosing and placing ads, and looking for new places to publish will only be successful if you plan every step of the way. As Benjamin Franklin said, "If you fail to plan, you are planning to fail."

    By SHERRY GRAY Read More
  • 4 Reasons Your Video Marketing Isn't Working

    Connecting with your customers on a personal level is easier than ever today. In 2015, video rocketed to the forefront of marketing, and still, relatively few businesses take advantage of this powerful and accessible tool. If you're making videos and not attracting viewers, you may be making one (or more) of these common mistakes. Your Video Has Zero Personality The quality of the video doesn't always matter, but the quality of the content does. Today's Youtube trending videos offered the perfect example. Markiplier has made over a thousand videos and has more than 2 million subscribers. This 2013 video has 15,634,881 views. It's just the story of the guy's life, illustrated with bad whiteboard drawing. Evidently, he plays video games and people find this entertaining. Why is this a good example? It's low-budget and the story is...well, it's much like any life story, except for that part at the end where he makes a ton of money by recording random stuff and posting it on YouTube. But no matter what he's saying (I watched several videos), he delivers a well-rehearsed script with enthusiasm, energy, and emotion. Your video should be chock full of personality. That's what makes it interesting. Even if your product is life insurance or truck rentals or restaurant supplies, find a way to add interest, speak with enthusiasm, and rehearse until it's perfect. Remember Ben Stein as the teacher in Ferris Bueller? Don't be that guy. You Have Bad Timing If your video is too long, viewers are likely to get bored and wander off. Too short, and it won't deliver the message. One way to make sure it's exactly the right length is to keep it focused on a single subject or small group of topics. Most Ted Talks are about 18 minutes long - for good reason. This 12-minute talk by Shawn Achor is lively, fast-moving, funny, and informative. Which is probably why it's one of the top 20 most popular Ted Talks of all time. Make your videos exactly as long as they should be, and not one second longer. It's Not Accessible Not everyone will have the patience to sit through the video, and some people simply prefer to read a transcript. YouTube provides closed captioning for hearing-impaired users. Unfortunately, much like online translations, their transcriptions are often full of mistakes and omissions. Since Google indexes the transcriptions, it's worthwhile to transcribe your videos by hand or hire a professional transcription service like Speechpad (don't worry, it's cheap). Upload your transcription to the "Caption" section, and you'll help YouTube and Google accurately index your video for higher rank. You're Not Promoting For any kind of web content, an effective promotion strategy is literally everything. A friend of mine recently said that he spends 20% of the time writing, and 80% promoting. But that's really only part of the story. You have to build your audience before you can reach your audience. Remember the guy in the first video? In the video I used or in another I watched, he said something really important. In the beginning, he only had a few people watching, and he just kept going. Even with no audience, he continued to make videos. It can be frustrating at first. Don't give up too early, even if no one is watching. If you're interesting, your audience will slowly filter in...and building social media audience is sort of like a snowball rolling downhill. As more people watch, more will recommend, and your viewership will start to grow faster.

    By SHERRY GRAY Read More
  • Is an App in Your Business Future?

    Are you planning to develop an app for your business? Let's talk about the logistics: cost, competition, and failure rate. Forrester Research keeps on top of mobile trends, and is a good source of information about what's happening. In 2015, they predicted that businesses would underinvest in mobile presence, and they were woefully correct. They expect this to continue. Is you just heard a cartoon cash-register sound in your head, congratulations. You get it. How profound is the gap? More than 50% of consumers are using mobile devices to find information as they make buying decisions. And only 14% of companies use mobile effectively to transform customer experiences. Mobile – not just content, but an app developed to meet the needs of your specific customer base – seems like a ground-floor opportunity, right? Not so fast. Let's look at some hard facts. Competition and User Behavior Every day, about a thousand apps are added to the Apple App Store. Apps fall in different categories, of course. Among them are games, phone function enhancements, streaming radio and TV services, shopping, and virtually (no pun intended) everything else. Business apps are among them. On average, smartphone users say they use about 25 apps a month, and most of their time is spent on social sharing sites, like Facebook, Snapchat, and Twitter. Which makes perfect sense. The average consumer isn't going to spend a ton of time on a shopping app, they're going to look up the info they need and move on. Realistically, competition is the least of your worries. If your app is targeted to deliver value to your customers, it will work as intended. The key is in making that happen. Failure Rate Would you be surprised to learn that 41% to 69% of all apps flop? This Venture Beat post is from 2013, but knowing that 9 of 10 businesses fail, I'm surprised the number isn't higher. When I said don't worry about the competition, I wasn't kidding. It's not the competition that will kill you. It's simple lack of planning. They run out of money, don't research the market, or pursue an idea that simply will not fly. The Cost of Developing an App Before I lay the big, scary numbers on the table, remember, not every app is complicated...or needs to be. The simplest, most genius thing I can think of is Domino's brand new Zero-Click app. Holy cow. You set up a pizza profile, presumably with your favorite pizza order, your address, and a payment method. Then you touch the app and your pizza is ordered. At first glance, this seems a little dangerous for a notorious butt-dialer like myself, but you have to open the app, tap the order button, and then you get 10 seconds to change your mind before the order is placed. If that seems like too much work, you can send a pizza emoji to Domino's on twitter. Genius. Sheer genius. Glad this wasn't around in my drunken college days. I'd be way deeper in debt. My guess is that this kind of app comes in on the lower end of the scale. It's simple and the function is limited. Domino's has a history of using technology to its advantage. In the 2011-2012 fiscal year, they raked in a billion in digital sales in the U.S. alone. The cost of apps can vary widely, depending on the number of features. Research by Formotus showed an average of $270K, spread pretty evenly across each price range from under $50K to over $500K. It's a big investment, but if it pay off, it's well worth it. Mitigating the Risks Given those numbers, it makes sense to do everything you can to make sure your money is well spent, especially if you're looking for investors. Your plan should include: Finding the right development team. Researching the market, the industry, and your competitors. Defining and refining your vision. Developing an MVP – Minimal viable product. Test-marketing your MVP before going all in. This approach requires a much smaller investment than jumping in to unknown waters with both feet. It's faster, too. According to Neon Roots, their Rootstrap program takes just two weeks from idea to MVP. "The beauty of something like Rootstrap is that it answers the big questions before spending the big money," says Ben Lee, CEO of Neon Roots. "Within two weeks, we define the core concept and value proposition, validate it in the marketplace, and build a high-fidelity clickable prototype that's perfect for beta testers and investors alike." A solid plan will validate your idea before you hock the family jewels. If you watch Shark Tank, you know how much investors like proof of concept. Even if it's rich Aunt Phoebe, she wants to know whether her investment will be worth it. Before you go to your board of directors, an investor, or even Auntie Phebes, you owe it to yourself and to the future of your company to make darn sure your idea is a good one. And then do it, because according to all the research, your future business success might depend heavily on an app.

    By SHERRY GRAY Read More
  • Can You Be a Hot Commodity in the World of High Tech?

    There is a huge labor market gap in the world of IT. Technology changes so quickly that many people find their skills are outdated overnight. Degree programs can't keep up with demand, and few are expansive enough to fully prepare professionals for the evolving needs in the field of IT. To further complicate matters, fully half of the labor force is actively discouraged from participation. Not much is in place to get women interested in the field. Finally, schools have failed to update curriculum to meet the demands of an evolving economy. Fortunately, all of that is about to change, and the kids in school today are in line for epic, high-paying careers in tech fields. And they'll be the hottest commodities on the job market in a few short years. Labor Market Gaps According to the U.S. News & World Report, the five best STEM jobs in the field of technology are computer systems analyst, software developer, web developer, IT manager, and information security analyst. Each of these jobs can be found in virtually any field; education, industry, manufacturing, and healthcare. Studying for a career in IT opens up huge possibilities – and makes you a hot commodity on the job market. The right education, and you can set yourself up for a lifetime of success. One of the industries expecting the largest increase in IT staffing is healthcare. Healthcare has steadily been moving to paperless systems which require far more technology solutions. Online health portals, digital charts, and virtual visits with physicians have opened up a plethora of IT jobs that far exceed the people available to fill them. One of the ways companies are beginning to fill this gap is by hiring people from outside the usual channels. Specifically, companies have begun recruiting older workers, women, and youth. For individuals interested in a career change, or those who want to forgo student loans, the opportunities have never been better. Many of the positions desperately needed don't require formal degrees or extensive experience. Because of the many specialized areas within the field of IT, security certifications are becoming a popular and viable pathway into these careers. Reaching out to Women There is a significant gender gap in engineering and computer science degrees being awarded. While the majority of degree-seeking students are female, few choose STEM education. The need for qualified professionals in these fields is only projected to grow. In order to bring more women into STEM fields, and even more specifically the fields of engineering and technology, the industry will have to begin pursuing women. To really make a dent in the market gap, women must become invested in the field. Cyber security is one area that is aggressively recruiting women. A recent conference in New York was designed to do just that, and included the vice president of IBM security and the head of the computer science and engineering department at NYU. During the conference, speakers pointed out that not only can women fill the many vacancies in the field of cybersecurity, but they will bring new insights and solutions due to the different ways women and men approach problem solving. Talent recruitment firms have made an effort to invest in the diversification of the IT field as well. It has become increasingly apparent that there isn't adequate talent to fill the demands of the job market. When a company is in the business of providing candidates to firms, they are able to see the broader trends and negative impacts of having such a small pool of workers. Many people are beginning to realize females won't become a larger portion of the IT landscape unless their interest is captured long before they reach the point where they need to make a choice in college majors. Programs that teach girls to code and then recruit from that student population are becoming a popular outreach method. The Role of Education A few small programs won't be enough to stimulate the interest of enough students to fill the growing need of IT professionals in the coming years. The final piece of the puzzle resides in our public education system, and the key is starting the process early. Integrating games for children who are not even able to read has been extremely successful. Studies have shown that the sequential thinking processes so crucial to developing computer code can be understood by children. Turning it into a game makes the learning process fun. Individual cities like Chicago have begun making IT classes a requirement for graduation. This ensures that their student population will at least have the fundamental exposure to coding and the field of technology to generate interest in STEM careers. Florida recently became the first state to pass legislation allowing coding to fulfill the foreign language requirements for public high school students. The bill also requires universities within the state college system to accept two coding credits in place of foreign language credits. As more cities and states follow the example of those leading the way, students will begin to see how diverse the career opportunities are. They will also begin to see they are more than capable of working with technology, as it becomes fully integrated into their education. While the growing need for IT professionals is a significant concern for the companies who are experiencing staffing shortages, it is a remarkable opportunity for those who are interested in the field. The industry focus on diversification, quicker and more diverse educational pathways, and increased opportunities within public education create unlimited opportunities for those interested in exploring career opportunities in the field of technology. Sure, IT sounds a little nerdy. But who can argue with a skill in such huge demand, that pays so well? I was pretty surprised to find that coding is fascinating. Maybe you will be, too. Image Source

    By SHERRY GRAY Read More