If you're ready to upgrade your living room setup before the cold, winter months arrive, Amazon's Prime Early Access Sale has a bunch of deals you should consider. It's not often that most people upgrade their TVs, but this sales event has a number of good discounts on TV sets of all sizes from brands including LG, Samsung, Sony and others. For those that are already happy with their tube, Amazon has also discounted a bunch of home theater gadgets include streaming devices, soundbars and more, so you can upgrade your setup in a different way. Here are the best TV and home entertainment deals we found for this October Prime Day.
Apple TV 4K
The latest Apple TV 4K has dropped to $109. While on the expensive side, it's a set-top box that Apple lovers will appreciate. We gave it a score of 90 for its speedy performance, Dolby Vision and Atmos support and much improved Siri remote.
Fire TV Cube (previous-gen)
Amazon's previous-generation Fire TV Cube is on sale for $60, or half off its regular price. It supports 4K streaming, Dolby Vision and Atmos, plus hands-free Alexa controls.
Fire TV Stick
The standard Fire TV Stick is on sale for $20. It supports 1080p streaming with Dolby Atmos and it comes with an Alexa Voice Remote that has power and volume buttons on it.
Fire TV Stick 4K
The Fire TV Stick 4K is on sale for $25 for October Prime Day, which is half off its normal price. This one supports 4K streaming with Dolby Vision along with Dolby Atmos audio and Amazon's Fire TV OS.
Fire TV Stick 4K Max
The higher-end Fire TV Stick 4K Max has dropped to $35, which is $20 less than usual and a record low. On top of all of the features in the standard Fire TV Stick 4K, the Max version also supports WiFi 6 and live picture-in-picture viewing.
Roku's Express streaming dongle is on sale for $18, which is $12 off its usual rate. Like Amazon's own budget streaming devices, the Express doesn't have a ton of fancy features, but it does support HD content and it comes with a high-speed HDMI cable. The Express 4K+ streamer is also on sale for $25.
Roku Streaming Stick 4K
The latest Roku Streaming Stick 4K is on sale for $27, or $23 less than normal. It builds upon the technology in the Streaming Stick+, supporting 4K HDR10+ content, Dolby Vision, long-range WiFi, voice search and TV controls with the included remote.
Sony OLED TVs
A bunch of Sony OLED TVs sets have been discounted for October Prime Day, key among them being the 55-inch Sony A90J Bravia XR OLED smart TV for $1,798, which is 28 percent off and a record low. This model includes Sony's Cognitive Processor XR, Motion Clarity with a 120Hz refresh rate plus support for Google Assistant and Alexa voice commands.
LG OLED TVs
A number of LG OLED TVs are on sale for Prime Day, with one of the best deals being the 48-inch A1 OLED smart TV for only $645. This is one of the company's more affordable OLED sets and it runs on LG's a7 Gen 4 AI Processor 4K and supports Dolby Vision, HDR10, Game Optimizer and voice controls with Alexa and the Google Assistant.
Plenty of Samsung TVs are on sale for Prime Day, including a 32-inch The Frame model that's coming in at less than $400. The Frame is a good series to consider if you don't want your TV to look like your typical black box when not in use since you can set it to show artwork while it's idle.
Hisense has also discounted a bunch of its TVs, and you can pick up a number of solid models for less than $1,000. For example, this 50-inch ULED U6 Series Quantum Dot TV is on sale for $445, while this 65-inch ULED Premium 65U8G QLED TV is down to $800 for this sale.
Vizio Elevate soundbar
Vizio's Elevate soundbar is on sale for $700, or $400 off its normal price. It has multiple speakers inside the main portion that rotate upward whenever you're playing Dolby Atmos or DTS:X content. Plus, the whole system has 18 speakers, including a wireless subwoofer and two satellite surround speakers that you can position anywhere in the room.
Samsung Premiere projector
Samsung's Premiere ultra-short-throw projector is a whopping $1,000 off and down to $2,498, which is close to its record-low price. This model supports 4K picture, 2,200 lumens of brightness and a built-in smart TV interface that makes it easy to access services like Prime Video and others.