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Generative AI image editing is coming to Instagram

Meta is starting to make good on its promise to bring generative AI to all of its products.

NurPhoto via Getty Images

Meta is starting to make good on its promise to bring generative AI to all of its products. At the company’s Connect event, it revealed new AI image editing and sticker-creation features for Instagram.

A tool called "restyle" is a bit like a supercharged generative AI filter. It allows users to remix their existing photos into different looks. “Think of typing a descriptor like ‘watercolor’ or a more detailed prompt like ‘collage from magazines and newspapers, torn edges’ to describe the new look and feel of the image you want to create,” the company explained.

The company also previewed a new tool called “backdrop,” a generative AI-powered green screen feature. Users can type prompts like “put me in front of a sublime aurora borealis” will create a new version of the image with the relevant background applied. The company didn’t say when restyle and backdrop would be available to Instagram users, but said the tools would be arriving “soon.”

Meta's new restyle feature for Instagram.
Meta

It added that posts created using both backdrop and restyle would come with labels indicating "the use of AI to reduce the chances of people mistaking them for human-generated content." Meta didn't share what the labels will look like, but info screens saying "image generated by Meta AI" have previously been spotted in Instagram.

Meta also showed off new AI-generated stickers, which will be available on Instagram, as well as WhatsApp, Messenger and Facebook Stories. The feature allows users to quickly create custom stickers for their chats and Stories via text prompts. The stickers will be rolling out “to select English-language users” of the company’s apps “over the next month,” Meta said.

The features come as Mark Zuckerberg has repeatedly promised that generative AI features will be coming to every Meta-owned app. The company also announced more than 25 generative AI chatbots, including several personalities based on real-life celebrities and creators.