Meta AI is a new chatbot platform that starts with over 25 personalities

Chat with characters played by Snoop Dogg, Tom Brady and Kendall Jenner.


Mondays rumors turned out to be true, Meta announced at its Connect event on Wednesday that it will release a line of digital personalities built on the company's freshly announced Meta AI chatbot platform. What could possibly go wrong?

Meta AI is a new genAI assistant that will span the company's various properties including WhatsApp, Messenger, Instagram (and arriving shortly on the Ray-Ban Meta smart glasses and Quest 3). User will be able to interact with it using natural language prompts. The AI is built on a custom model derived from Meta's LLaMA 2 LLM and will pull real-time information from the web using Microsoft Bing.

What's more, the company is also rolling out 28 (!!!) chatbot "characters" meant to address specific niche interests, whether those are specific sports, media, or genre choices. These personalities will be voiced by a variety of modern influencers and celebrities:

Charli D’Amelio as Coco, Dance enthusiast

Chris Paul as Perry, Pro golfer helping you perfect your stroke

Dwyane Wade as Victor, Ironman triathlete motivating you to be your best self

Izzy Adesanya as Luiz, Showy MMA prospect who can back up his trash talk

Kendall Jenner as Billie, No-BS, ride-or-die companion

LaurDIY as Dylan, Quirky DIY and Craft expert and companion for Gen Z

MrBeast as Zach, The big brother who will roast you — because he cares

Naomi Osaka as Tamika, Anime-obsessed Sailor Senshi in training

Paris Hilton as Amber, Detective partner for solving whodunnits

Raven Ross as Angie, Workout class queen who balances fitness with meditation

Roy Choi as Max, Seasoned sous chef for culinary tips and tricks

Sam Kerr as Sally, Free-spirited friend who’ll tell you when to take a deep breath

Snoop Dogg as Dungeon Master, Choose your own adventure with the Dungeon Master

Tom Brady as Bru, Wisecracking sports debater who pulls no punches

The initial batch of personalities will be available to US users starting today, with more performances coming from Bear Grylls, Chloe Kim, Josh Richards and others in the coming weeks.

Since the release of ChatGPT last November, Meta has been relatively slow to release a generative AI chatbot of its own, at least compared to competitors like Google and Microsoft. Instead, Meta has kept its focus on the LLaMA platform, its open-source large language model designed for commercial use, as well as a host of AI-enhanced, multimodal tools.

This is a developing story. Please check back for updates.