Another Google service will soon join the company’s graveyard of apps. The search giant quietly announced this week it is shutting down Duplex on the Web. In a support page spotted by TechCrunch, the company notes the service won’t work after the end of 2022. “As we continue to improve the Duplex experience, we’re responding to the feedback we’ve heard from users and developers about how to make it even better,” a Google spokesperson told the outlet. “By the end of this year, we’ll turn down Duplex on the Web and fully focus on making AI advancements to the Duplex voice technology that helps people most every day.”
Google first announced Duplex on the Web in 2019 as an expansion of its Duplex phone reservation AI. Initially, the feature was designed to help Android users buy movie tickets. Duplex on the Web gave Assistant the ability to navigate websites on its own. Provided you had your credit card information stored on Chrome, Assistant could take care of all of the busy work of buying film tickets for you. Google later expanded the feature to protect users against online data breaches. At one point, you could also use it to check into flights and track discounts.
As for the reason why Google is shutting down Duplex on the Web, TechCrunch suggests it may have something to do with the cost of training an AI to parse websites. The feature’s support page notes Google used a special user agent to crawl websites as much multiple times per day. What's more, the performance of Duplex on the Web could suffer significantly if website administrators prevented the crawler from indexing their content.