Google Pixel 10 event live: Updates from the hardware launch today, including Gemini, Pixel Watch and more
We're expecting to see new Pixel 10 phones, Pixel Watch 4 and a host of celebrities like Steph Curry and the Jonas Brothers.
Samsung may have kicked off the 2025 hardware launch season with an early Unpacked last month, but Google is ready to dominate. The Pixel maker is hosting its Made By Google event today in New York, and it's already begun disseminating some info about what's to come. In addition to already teasing its Pixel 10 line of phones, the company posted a video on X about some "special guests" that are likely to be at the event. The SNL-style clip showcased familiar names including Jimmy Fallon, Steph Curry, Lando Norris and the Jonas Brothers.
We'll be covering Made By Google live, and the presentation starts at 1PM ET today. Keep this page open all day, and we'll make sure you're up to speed on what you'll see from the event. Plus, we'll almost definitely have pictures of snacks to share. If you prefer to watch along, I've included an embed of the livestream below, too. But they probably won't show you snacks, so scroll on down for our liveblog.
Update, 1:15PM ET: Google fully revealed its new Pixel 10 hardware ahead of the event. Check out everything Google is announcing at the Pixel 10 event, including the Pixel 10 and Pixel 10 Pro Fold phones, the Pixel Watch 4 smartwatch and the Pixel Buds 2a and Pixel Buds 2 Pro earbuds, alongside a slew of new Gemini AI features.
185 Updates
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For a recap on everything Google announced at its hardware launch today, check out Kris Holt's article for an easily digestible overview. If you prefer to relive today's event, just keep scrolling back down!
Read more: Everything announced at the Made by Google Pixel event, including the Pixel 10 lineup
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By the way, we're posting videos on individual features from our various hands-ons to our social media channels. If you're keen to take a closer look at things like the Pixel Watch's bands, how the Voice Translate feature sounds and Magic Cue in action, head on over to our YouTube, Instagram, TikTok and Threads pages and more. We're @engadget pretty much everywhere.
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Let's not forget how Google first brought Magic Eraser to its Photos app as an editing feature, then Samsung and subsequently Apple introduced their own takes. I remain impressed by how clear the results of the new Pro Res Zoom were in my demo, with extremely clean lines on a distant building's facade. I can't wait till we get to test these features in the real world. Definitely stay tuned for our full reviews of all the new devices announced today.
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Typically, I spend some time after every major tech launch looking at the ways companies like Apple, Samsung and Google copied each other. Today, it's obvious that Google brought the iPhone's magnets and Journal app to the Pixel 10 lineup. But I don't think that's a bad thing. The company also introduced plenty of new features that are sure to be borrowed in time, like the Magic Cue and Recorder updates.
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There was a tiny update today for Google's smart home customers: The Gemini integration that it has been teeing up since CES in January this year will be coming in October. This means the Google Assistant on your smart speakers or TVs will get some LLM-powered updates.
Read more: Gemini is coming to Google Home in October with both free and paid versions
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Google did update its Pixel Buds Pro 2 too, and not just by releasing a different color option. Though the new Moonstone hue is pretty, the more meaningful changes are in the software, and existing Pixel Buds Pro 2 owners will receive these in September. They include loud noise detection, adaptive audio and head gesture support. Our Kris Holt detailed all those updates in a dedicated news post.
Read more: Pixel Buds Pro 2 may soon help protect you from sudden loud noises
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If you're considering a new foldable this year and can't decide between Samsung's super thin Galaxy Z Fold 7 or Google's more durable Pixel 10 Pro Fold, here's Katie Teague with a comparison between the two. We've got tables and charts in there to make everything easier to evaluate.
Read more: Pixel 10 Pro Fold vs. Galaxy Z Fold 7: How the newest foldable phones stack up
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Oh it's worth noting that you can already pre-order everything that Google announced today, though shipping and on-shelf dates for them might vary. TL;DR, the Pixel 10 phones will be available around the end of this month, while the foldable and wearables won't arrive till October. For all the details on pricing and merchant deals, check out our pre-order guide by Jeff Dunn.
Read more: How to pre-order Google's new Pixel 10 phones, Pixel Watch 4 and Pixel Buds 2a
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I'm still putting together my thoughts on the features I've seen at demos over the past two weeks, but one that stands out is the Recorder app's new NotebookLM-powered ability to generate music for your vocal recordings. I cannot wait to tell you more about that one, but as a tease, I sang part of a Kpop Demon Hunter song and had Recorder add instrumentals to it for a more complete-sounding file.
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It seems like the Pixel 10's AI features are a bit more helpful than simply editing your emails or summarizing articles. While I'm not the target audience, the new Camera Coach feature still seemed interesting. In my demos, I found the suggestions for various different shots and ways to frame scenes to be actually beneficial. I would never have thought to turn on portrait mode when at 2x zoom and to place my subject in different parts of the photo.
Our camera expert Steve Dent wrote up more details on Camera Coach, as well as other photography-minded features coming to the Pixel 10 for us.
Read more: Google's Pixel 10 'Camera Coach' uses AI to help you take the best photos
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I'm personally very into the idea of Magic Cue, which will surface prompts within apps like Messages or Phone when it finds that it can provide relevant information. In particular, I loved the example Google gave of how when you call your airline to change a flight, Magic Cue can simply pull up your confirmation number and other details and display them within the Phone app for easy reference. Google already does this within your emails, this seems like a reasonable evolution.
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There were quite a lot of little tidbits of news that Google didn't spend much time on during the livestream just now, so I'm going to take the opportunity to go over some of them here. We already talked extensively about Pixelsnap coming to the Pixel 10 phones, but I'd also like to shout out some new apps that will be pre-installed on them. These include NotebookLM and Pixel Journal. Both are AI-centric, of course. You can check out a longer list of AI features Google announced today in our dedicated article.
Read more: All the new AI features coming to the Pixel 10 phones
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And yea, like Sam said, I think that despite cringing a lot, I enjoyed Google shaking things up a bit for this year's hardware launch. It's clear the company is going after a broader audience that might appreciate the Fallon perspective as a relatively less techy person. I just wonder how long it will be before we see Fallon using an iPhone in the wild after this. Hours? Days?
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A Pixel Watch 4 with a satellite graphic on its screen showing the word "Connected!" above the image and "Sending message..." below it.
I really enjoyed spending time with the Pixel Watch 4, which as usual looks very pretty. Compared to the Apple Watch, I like the Pixel Watch's round shape, and I'll probably like the watch faces more once I get to customize them. Most importantly, the Pixel Watch 4 is repairable, and the LTE models will support satellite communications in emergency situations. It also recharges faster and lasts longer than its predecessor. Check out my preview for all the details including its hardware improvements and AI updates.
Read more: Pixel Watch 4 hands-on: A long, thoughtful list of improvements
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To that end, we already have a bunch of hands-ons and deep dives and closer looks at some of the new products and features today. Head on over to Sam's hands-on with the Pixel 10 Pro Fold, for instance, where he details the durability upgrades there.
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Thanks for joining us y'all. I'm curious to see what other people think about Google's late night show style tech showcase.
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I'm going to test out the devices some more at the hands-on demo area. And of course, stay tuned for upcoming reviews, because some of these new AI features really need more than just 10 minutes to see how well they really work.
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And that's it. Of course, all the Pixel devices Google showed off are available to pre-order today, though the Pixel Watch 4, Pixel 10 Pro Fold and the new Pixel Buds 2a aren't going to be available until a bit later in October.
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Roll credits! The event appears to be over. Thanks so much for joining us today, dear reader! We've enjoyed hanging with you. Sam, what are you up to now?
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Igor, I didn't want to agree then I saw the multiple clips of selfie videos in that music video and ultimately this is a "shot on smartphone" video that isn't hiding that it was shot on a smartphone.
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This video definitely looks like it was shot on a smartphone. All the colors look incredibly overbaked.
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That said, the impact just isn't the same because I feel like people knoiw how good the image quality on phone cameras is nowadays.
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I suspect this music video premiere will be the end of this presentation, so my guess of about 15 minutes to go was fairly close. And yes, Sam, this is definitely giving "Shot on iPhone" vibes.
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A look at the final music video filmed on the Pixel 10 by the Jonas Brothers.
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This feels like the whole Shot on iPhone campagin getting turned on its head a decade later.
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Shout out to Nick for wearing a Canadian tuxedo.
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The appearances don't stop coming because now Nick Jonas is here to kick off the debut of a new music video shot entirely on Pixel phones.
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Another surprise, Nick Jonas is at the Made by Google event.
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As I watch this video of Steph Curry interviewing for his new role as Google's "performance advisor," I am suddenly reminded of the time Apple hired Octavia Spencer to co-star with Tim Cook on a video about mother nature.
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Pro basketball player Stephen Curry will be the new Performance Advisor for Google.
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Fun fact, Steph was actually part of the team (not sure if he was an actual investor or just a brand advisor) on the Palm phone when they tried to revive the brand a few years back.
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Sam are you excited? You're about to be mere feet away from Steph Curry! Who is Google's new "performance advisor" as part of its AI health coach team.
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Oh hey Jimmy is back and this time he is getting to do the "One more thing."
Aaaaand it's Steph Curry, who is Google's new performance advisor.
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I remain shocked you know who Cody Rigsby is, Sam. Do you even Peloton??
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The most famous Peloton instructor is really selling it.
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A new personal AI health coach is coming for Fitbit Premium users.
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Sam I am a gym girlie not a Peloton girlie, which is why I know of zero Peloton instructors. However I did enjoy Cody onstage just now.
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As a Peloton fanatic, they should gotten Sam Yo to co-host this segment. 😭
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I also want to shout out Google's new AI-powered personal health coach, which is probably what this whole demo is leading up to. This coaching system is at the heart of the redesigned Fitbit app — you can read more about it in my article linked below.
Read more: A closer look at Google's AI health coach and the redesigned Fitbit app
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Noah's talking about the Pixel Watch 4 features.
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I have been informed that Cherlynn does not know who Cody Rigsby is (I think I spelled that right), which seems really out of character for a self-proclaimed fitness fanatic.
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The real news is that the Pixel Watch 4 features a curvy glass dome and a larger display with slimmer bezels, which is really nice. It looks even better in person.
ALSO, Google switched to a new charger for the Pixel Watch 4, which is awesome. Because the pins on the old one were easily the worst thing about the Pixel Watch 3.
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Google's Noah Presler is on stage exercising with Peloton Instructor Cody Rigsby.
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We're spending some time now on the Pixel Watch 4 and Noah Presler from Google talked about the watch being a helpful coach on your wrist. At the mention of the word coach, a Peloton instructor appeared on stage!
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Next is a guy I know you know, so you can do the intro.
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Sam, your knowledge of random content creators never ceases to impress me.
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That said, I do prefer wireless audio for the convenience, so bring it on.
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I also disagree. Wired headphones are awesome.
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We're 58 minutes into this presentation and I have no idea how long more it will run, but if I were to guess, I'd say we still have at least 15 minutes left.
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Oh hey, the guy from Subway Takes!
His latest take, wired mics are stopping us from really listening to people? 100 percent disagree.
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Jimmy and Karen Polinesia are testing out Google's voice translator on Pixel 10, which is also coming to Mexico.
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And good news for our friends south of the border, the Pixel 10 is going to available in Mexico too.
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Yep, next up is a demo for live translation, which is now available during calls as well. On top of that, Google is using AI to make the translation sound like your own voice, which should make the conversation a bit more natural sounding. The results are surprisingly good too.
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We're going to see the world premiere of that music video that the Jonas Brothers shot on a Pixel 10 Pro later today. Moving on, features for actual phone calls! Another area that Google has historically been superior than other smartphone makers at.
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The brothers are doing a highlight reel of new features and not all of them are all that new, like Night Sight. But this is covering up for what I imagine will be an upcoming stage transition.
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Oh hey, it's all of the Jonas brothers.
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The Jonas Brothers shot an entire music video using the Pixel 10 Pro.
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We've moved on now to a video featuring the Jonas Brothers brainstorming... a zombie music video?
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More photos from Wagner now, with examples of portraits in color. We've said it before on this liveblog and I'll say it again. The Pixel is a great camera, and Sulaimon reminds us of the hardware specs here. The Pixel 10 Pro has a 50-megapixel sensor that helps capture sharp detail.
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Here are a couple photos Andre took with the Pixel 10.
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I like this section because they're talking a bit more about the camera makes him feel and how color reproduction or taking full-res shots can impact the final photo. Having fancy equipment is nice, but it's important to consider what effect tech has on the product.
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If I had to guess, had Google asked Cooper, they would have named the feature Instagram Husband Coach.
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Sulaimon and Wagner are talking about brownstones in New York, and how the red exteriors and blue skies render in photos. We're being shown some black-and-white photo samples of scenes from Washington Square Park that Wagner shot. They're drawing attention to a water fountain and how droplets were clearly frozen in motion.
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Photographer Andre D. Wagner is now on stage to show photos he's taken with the Pixel.
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Cooper and Fallon left the stage, leaving Sulaimon to continue. He's now bringing on "one of our favorite photographers" Andre D. Wagner to talk about more advanced camera features.
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Jimmy Fallon strikes a pose for Camera Coach
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As for Camera Coach, I still haven't made my mind up. I like idea of trying to teach people how to use their cameras better, but it is more of an involved process.
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Cooper and Sulaimon are now taking us through the new Camera Coach feature. It'll show up in the Pixel 10's camera app, and it can give you step-by-step tips not only on how to better frame your shot, but also generate ideas on how to get more creative. We're seeing the pair try this out on Fallon sitting on a blue couch now.
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Alex is using the Pixel's Camera Coach feature to snap a photo of Jimmy.
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Now the Googlers are talking to Alex Cooper about photo editing using AI, which I've long said is one of the most practical uses of machine learning. And now you can tell the phone which edits to make using your voice, which seems kind of like technomagic.
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Alex Cooper, host of Call Her Daddy podcast, is on stage with Google's Kenny Sulaimon.
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Alex Cooper at Made by Google 2025
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Sorry for the cameras in the way, the last set was directly on front of me, so naturally the video equipment was too.
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Kimmel is trying out the Magic Cue feature with help from Google's Tyler Kugler.
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Yeah, Sam, I'm curious to see how well this works in real life. On paper, it seems like could it be very useful.
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Jimmy Fallon testing out Magic Cue
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Google's Tyler Kugler takes Kimmel through some basics on the new phone.
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Now Jimmy is testing out Magic Cue, which seems super powerful and makes AI seem tangibly useful by surfacing important info exactly when you need it.
This was one of the hardest things to test at our demo though, because it relies on your data already being on the device, which is wasn't during our hands-on for obvious reasons.
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"The green-blue bubble battle" is something that "at Google we're tired of that conversation," Lofton said. I urge you all to say that first part five times fast. It's twisty.
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And now they are hitting on RCS as a way to combat the fear of switching away from Apple Messages and becoming a green bubble. After all, Apple supports RCS too now.
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Google is now talking about making it easy to transfer data from other phones, including iPhones. Though that's been a thing for for a while now.
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Is it just me or am I starting to get QVC vibes from this presentation?
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It's absolutely okay to drop the A-word when talking about Pixelsnap or Qi 2. That company has put magnets in phones for so many years!
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Like we said earlier, it's just a shame Android OEMs have been so slow to adopt Qi2.
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They're now talking about the Pixel Buds Pro 2 upgrades.
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The new Pixel Watch 4.
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Cherlynn, remember I told you we'd come back to Pixelsnap.
And then he said the A word.
Pixelsnap aka Qi2 is such a big deal because it open the Pixel 10 line up to the wide world of magnetic accessories. And it's like one of the few examples of Apple collaborating with the wider tech world.
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Now that Fallon is hosting a show on a topic I know extremely well, I have a better understanding of a lot of the criticism about him. That is all I will say on this for now.
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The Pixelsnap.
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OK Jimmy, even if you don't know what IP68 means, keep shouting about it. Every flagship phone should have good dust and water resistance and that's finally coming to foldables now on the Pixel 10 Pro Fold.
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The Pixel 10 Pro Fold — Jimmy Fallon's pretty pumped about this one.
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Separately, I would hope the Tensor team isn't getting drunk right now following that mention; it's not even 10:30AM in Mountain View.
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I have a small bone to pick with Google's jade color. It's not green enough. Now I know that jade actually comes in all sorts of colors, but when people think jade, they typically think milky green, not a yellow green like Google picked.
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Fallon shouting "Tensor" like it's some sports team's name is wild to me, especially after he just "woo-ed" in his typical fashion at Pro Res Zoom.
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Google is being smart by showcasing Pro Res Zoom, it really is that impressive and using AI to support up to 100x zoom capability is instant jaw dropper.
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The new Pixel 10 Pro.
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It always comes back to iMessage and RCS, doesn't it?
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The new Pixel 10.
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Jimmy Fallon live hands-on with the new Pixels.
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So one question Google asked Jimmy was what would it take for him to upgrade to a Pixel. He kind of dodged that, so I'll answer. It's iMessage. Apple's texting service has such a strong hold on people because it's not a tech thing. It's like a social bond people have to break in order to switch dev
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The fact that Adrienne Lofton has to explain to Fallon the concept of a walled garden in tech is making me wonder what else the late night show host needs definitions for. Also, the Engadget team is currently having a lively discussion about skinny ties. Such sartorialists we are.
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Ooooooh, Google taking shots at Apple without naming them by saying how some companies make devices that don't play nicely with others.
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Adrienne Lofton, the Vice President of Marketing, is now on stage with Fallon.
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I honestly don't know, but I found myself wanting to mess around with Veo the other day and even if a small fraction of people try it out, they might discover how powerful it is. So removing that barrier to entry is a big start.
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Rick is explaining a new Gemini Live feature — you can now share your camera feed to Gemini Live, and you can get visual overlays to point out, for instance, which exact title in a pile of books you should be pulling out. Say you're pointing your camera (with Gemini Live) at your bookshelf and you asked the AI for a recommendation on what to read. Visual overlays can display a dot or rectangle over the exact title so you can pick it right up instead of having to hunt for it. Sam mentioned this feature in his hands-on with the Pixel 10, but you can also go to our video to get a clearer look.
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They're now previewing Gemini updates.
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Also, I should probably point out that all the pics I'm posting here are taking by a Pixel 9 Pro Fold. It's 5x optical zoom is coming SUPER in handy here.
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Sam, do you imagine a lot of people will take advantage of that promotion?
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It feels a bit weird that offering a full year of Google AI Pro for free with the purchase of a Pixel 10 seems like an interesting deal. But that really might be the best way to spread the AI gospel, put the ability to make videos with Veo directly in people's hands.
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You can turn photos into videos on the Pixel. This is Rick's dog, by the way.
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Co-sign: Pixels take better pictures than iPhones.
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Another Veo jump scare. They just keep coming.
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The other set at Made by Google 2025.
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OK, that comment about iPhones not taking the best pics is very real. I can't tell you the number of times that has happened to me after I pull out a Pixel phone.
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Jimmy Fallon is now explaining how to use Circle to Search on Pixel.
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This conversation between Fallon and Osterloh is basically like watching Fallon's show with Osterloh as a guest. There's the usual insertion of a video from ten years ago, pulling up of tweets taped onto black cardboard and... jokes..? I wouldn't mind having Osterloh read out mean tweets, though.
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Seeing Jimmy Fallon nerd out on Circle to Search is not something I had on my Made by Google 2025 bingo card, but I'm here for it. It is a small but useful feature.
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Made by Google 2025 studio
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There are three different sets at this studio stage, so get prepared for some live demos coming up at some point.
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Breaking news: Google wants to push Gemini Live and AI to everything and every device.
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Jimmy Fallon at Made by Google 2025
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Good on Jimmy pushing Rick to explain what he actually does, instead of, you know, relying on buzz words and corporate speak.
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Rick Osterloh is first up on the couch and the presentation is interesting because it feels like Google is trying extra hard to getting the attention on less techy folk
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Rick Osterloh, Senior Vice President of Devices & Services at Google, is now on stage with Jimmy Fallon.
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Rick Osterloh has just joined Fallon onstage and they've both sat on armchairs in a section of the stage. Fallon asked Osterloh to explain what he does at Google.
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I gotta admit, Jimmy is playing to the crowd well. This really feels like the SNL version of a Google keynote.
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Oh God it's so weird to hear Jimmy Fallon say "we're going to talk about Tensor chips! We're going to talk about IP numbers!" He's delivering a monologue now and just name-checked Taylor Swift.
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The Made by Google event has kicked off with Jimmy Fallon.
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We very quickly saw Steph Curry, Lando Norris, Jeremy Lin, the Jonas Brothers, Rick Osterloh (Google hardwre chief) and cartoons of a fire-breathing lizard, the Loch Ness Monster and more. Jimmy Fallon has just come out on stage.
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The celeb guest spots just keep on going. I can't even keep track of them all. Shout out to Jeremy Lin though, one of the members of that 2019 NBA champion squad.
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A lot of Veo 3 jump scares in this sizzle reel.
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No need to apologize! Anyway, the stream has started and we're watching a bunch of people in selfie videos.
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To me, it's interesting that the new Pixel Fold won't arrive until likely after Apple releases the iPhone 17. That seems like a missed opportunity.
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And heeeere we go!
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There were snacks, but I didn't get a picture of them. Sorry. My driver got very lost on the way here so I was trying get set up as fast as possible.
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I'm also curious to see how Google's improved drag and drop and split screen functionality fare, as it's really hard to get a good sense of that a hands-on demo when you don't have a ton of own data and your apps setup the way you like.
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I like the addition of IP68 dust AND water resistance. It's the first time we've gotten this on any foldable phone. That said, it's still a bit chunky and the sheer thinness of the Galaxy Z Fold 7 is hard to deny.
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Also — Sam, I promised everyone pictures of snacks. Were there any at the event? Because in under 5 minutes the presentation begins so I am about to grab my own snacks.
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To your point, Igor, I'm actually quite impressed by how far the Pixel hardware family has come. Last year felt like a true maturation point for the Pixel phones, and this year I feel like the Pixel Watch 4 is such a compelling product that it might actually rattle Samsung's and Apple's nerves. The Pixel Buds are also solid wireless headphones. Is 2025 going to be the year of Pixel? Do we like the Pixel 10 Pro Fold so far Sam?
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That said, I do love that the base Pixel 10 finally has a telephoto camera. But of course, the big upgrades are mostly software with Google doing their usual thing of trotting out a ton of AI-powered tools.
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Engadget is a tech blog? That's news to me! Joking aside, I think we all expected there wouldn't be many hardware upgrades (Pixel 10 aside) this year, but I'm surprised that some of the AI features are actually compelling? I can't say the same of what Samsung announced earlier in the year alongside the S25 family.
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There's even an applause sign.
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I'm praying the wifi here doesn't crap out because I got a front row seat. But I'm also actively being instructed to clap on demand, so apologies if things get a little hectic.
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What smartwatch would Air Bud wear?
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Is this now a basketball blog? Let's bring it back to Pixels, yall. Are either of you interested in smartwatches? Or, uh, AI?
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Craig is here to get the crowd riled up.
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How dare you bring that up Igor lol. Never would have happened if KD AND Klay don't get hurt.
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So I don't think the livestream has started yet, but we got someone out here now to pump up the crowd sort of like they do before tapings of late night shows.
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Steph Curry is my favorite announcement because my home team, the Toronto Raptors, beat the Golden State Warriors in 2019 to win their first NBA championship :D
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I mean I do like the Warriors and Steph has one of the best basketball nicknames of all time, though it's somewhat vulgar so I'm not sure if I can say it here. Regardless, if I can somehow how use AI to improve my jump shot (it's terrible), I'm down to try it out.
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Of all the news that has been announced today, what is your favorite and why is it Steph Curry?
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Thanks for taking us back to Made By Google, Sam. This was quickly turning into a Pixelsnap/Qi 2 blog.
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There's a big shade that's blocking most of the stage, but it really is a rather small venue.
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The seating at Made by Google 2025.
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I can't speak for Sam, but I get the sense that not many people are using wireless charging, and if they are, they're okay with slower speeds because they're often charging their phone at their office desk or on a bedside table. Also, hi everyone :)
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I honestly think Samsung just didn't want to compromise thickness even a tiny bit or have to change the design of the phone last minute and they figured people would be OK sticking their own magnetic rings on post purchase.
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A blue Pixel 10 on a table surrounded by Pixelsnap accessories and ornaments.
Here's a picture Sam took of some upcoming Pixelsnap accessories by the way, and I really want one of those magnetic pucks with attached kickstand.
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Sam tell me more about why in your opinion Samsung's 2025 phones didn't really support Qi 2.
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Just a bit more context on Google's Pixelsnap news and why I think it's such a big deal. As a reminder, the Qi 2 standard was officially announced in January 2023, but no Android device offered support for a long time after. Sam even wrote a piece about how Android phone makers dropped the ball on Qi 2 in 2024, and his complete list of all the Android phones that fully support Qi 2 remains extremely short. Spoiler: There's only one device on it. That changes today, but not by much.
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OMG Cherlynn, yes, let's talk about Pixelsnap! Finally, I mean really finally, a major Android OEM is adopting Qi2 wireless charging support. And on top of that, it looks like Google is going to build out a full ecosystem of accessories that can use the onboard magnet on the new Pixel 10 phones.
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As usual for these kind of events, getting a stable connection it pretty hard. Seating is currently roped off too, but I tried to get a picture of stage. But it's pretty small venue, so it's going to be more of an intimate presentation.
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We have about 40 minutes left till Google's show begins, which is plenty of time to get caught up on the news so far. I don't really know where to begin, because there are quite a few things I'm personally excited about. I'll start with Pixelsnap, which is pretty much Google's answer to Apple's MagSafe. The Pixel 10 phones will be among the first Android devices to fully support the Qi 2 wireless charging standard, meaning it will have magnets onboard to make connecting various accessories a cinch.
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The stage at Made by Google 20205
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And that's even before you consider all the celebrity appearances. I think Cherlynn touched on those earlier, but Jimmy Fallon is hosting this in some fashion and Steph Curry, Lando Norris and at least one of the Jonas brothers.
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Oh gosh he's alive! Hi Sam! What's the vibe at this 10th-generation Pixel event that makes it so different than previous years?
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From the pictures Sam has been sending, the venue looks dark, lit by neon lights. I'm getting club vibes, which would be too much for me on a Wednesday honestly. Sam hasn't been able to get seated or set up yet, so until he can join us here, I'll tell you more about what we have already heard from Google so far. The company has officially unveiled about six new devices: four Pixel 10 phones (including a foldable), the Pixel Watch 4 and Pixel Buds 2a.
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I'm hearing that due in part to this being the 10th generation of Pixels that this is going to be a different sort of presentation this year.
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I'm hearing that Sam is setting up at the event and has been saying hi to many of our industry friends. Hi everyone! I miss seeing people at events but also glad I didn't have to commute!
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It's 12:02PM ET, and Google's presentation properly kicks off in just under an hour. In the meantime, the majority of the company's announcements have been unveiled. You can check out a lot of the details on our homepage but we'll also put them in the liveblog here so you can digest everything in a curated order.
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I have great news! After a bunch of trouble, Sam has finally arrived at the event and is about to pick up his badge.
The external of a building on a rainy day, with signage for
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Sam's a basketball fan and I'm sure he has thoughts on this. For now, my contribution is that I used to play basketball in the center position. Back in Singapore where I grew up. AI would not have helped — it was my relative height and flexibility that improved my skill.
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I honestly thought the news was going to be Google saying it will learn from Curry how to better play basketball. I was not expecting the Uno reverse move there.
From our news post:
"According to the company, AI insights can analyze his shot quality as well as sharpen his workout plans. Google's AI Basketball Coach experience, its AI experiment that turns Gemini into a jump shot coach with help from Pixel cameras, will also analyze his form and give him visual feedback."
Would you trust Gemini to be your jump shot coach?
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Ahead of the event, Google already announced its first piece of news for the day: It's signed a multi-year partnership with NBA player Steph Curry, saying the basketballer will use its AI to get better at the game.
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Also, everyone likes nice round numbers, right? This is the Pixel 10 — presumably the tenth generation of Google's smartphone. If you ignore the Nexus devices, the Pixel phones are the first Google-made handsets. For the occasion, our contributing reporter Ian Carlos Campbell took a look back at ten years of Pixel phones.
Here's Ian on the motivations behind Pixel devices:
"Compared to the contributions the iPhone makes to Apple's bottom line, the Pixel has always, in some sense, been a hobby. Which means Google finds itself in a familiar place heading into the launch of the Pixel 10. It's better than it's ever been at the business of building phones, but the task for the Pixel remains the same: get people to use Google software (especially Search)."
Read more: 10 Pixels in, the purpose of a Google-made smartphone remains the same
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If you're a foldable fan like Sam is, check out his longterm report on the Pixel 9 Pro Fold's durability. Sam's been using that as his main device for about a year, and his look back on his experience after this much time is very worthwhile.
The Pixel 9 Pro Fold slightly folded, with its internal display facing out. It's sitting on a park table with mahjong tiles scattered around it.
Per Sam:
"Even with a possible service call clouding the future of my Pixel 9 Pro Fold, I've thoroughly enjoyed my time with it over the last year. Pairing a bigger flexible screen with best-in-class cameras and a simple but very effective design is a winning formula for a modern foldable. And while I don't expect a full redesign this year after the big jump we got from the OG Pixel Fold, if Google can tweak little things like the awkward-looking corner in the top left of its exterior display, improve durability and maybe increase the battery capacity in addition to its usual assortment of yearly AI-powered tools and features, the Pixel 10 Pro Fold could be a very solid followup."
Read more: Pixel 9 Pro Fold one year later: How Google caught up to Samsung in just two generations
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While we wait for new Pixel devices to launch, why not look back at the last generation of products? I found that the Pixel 9 series was a strong offering for Google that seemed like the culmination of years of iterating and taking in feedback. I love the hardware, the Pixel UI and, of course, the camera performance. I also really liked the Pixel 9 Pro Fold — and Sam and I awarded it a score of 88.
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Speaking of surprises, as if there haven't been enough reports, rumors and even teases from Google itself, this morning saw the prices for the rest of the Pixel lineup leak thoroughly. The Verge reported that Evan Blass revealed prices for the entire Pixel 10 family, as well as for Google's upcoming watches and earbuds.
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Given all that we already know of what Google is likely to share today, I doubt there will be anything too surprising. But what do you think? Will there be a "one more thing" announcement? Are you hoping to see updates on VR headsets perhaps, or smart glasses?
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As a reminder, the Made By Google presentation kicks off at 1PM ET today, in just over three hours. I've been told that badge pickup will be at 12PM, meaning Sam should be in Brooklyn around that time.
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I'd also like to point out that the likely product lineup for today is fairly similar to that of Samsung's Unpacked in July. While Samsung launched three new foldables and a line of smartwatches, it did also announce a pair of FE-branded earbuds this week. Google is expected to fully reveal new phones, a foldable, a smartwatch (in two sizes) and some updated headphones. What I'm saying is, our reviews team is catching no breaks this summer, regardless of the product category each individual team member covers.
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I have to admit that as someone who only switched to iPhone in the last five years or so, MagSafe is something I've discovered to be a joy. Not only does it make placing my iPhone on a charging stand a cinch, but it enables magnetic Popsockets and all manner of fun accessories. I'm quite stoked to see this come to Android devices, and for the Pixel series to hopefully join the very lonely HMD Skyline on our incredibly short list of Android phones that support Qi 2 so far.
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Of all the things Google is rumored to announce today, I might be most excited about the possibility of an Android alternative to Apple's MagSafe. Word on the street (via Android Authority) is that the Pixel 10 may come with Qi 2 support and "magnetic 'Pixelsnap' accessories."
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For those of us looking to avoid commuting or large crowds, you can tune in to the event via the livestream embedded above. Or just stick around and look at the words and pictures we put on this page. In the meantime, here's a quick catch up on what we expect to see at Google's Pixel launch today.
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This year, Google is hosting its event in Brooklyn, NY, and our Sam Rutherford will be making his way there to report back on what the scene there is like. Since it's being held at Brooklyn Naval Yard, I'm sure it'll be familiar to many New Yorkers. I've always found that place to be hard to get to, so I am wishing good traffic for all! (And for our site too?)
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Hello everyone and welcome to Engadget's live coverage of Made By Google 2025. I hope you're ready for a day of Pixel peeping. Thank you for joining us today — we're expecting plenty of hardware news from the company's event today, along with quite a lot of AI updates.









































