Your eyes aren't deceiving you. There really is an HBO show on Netflix. All five seasons of Issa Rae's highly acclaimed comedy-drama series Insecure are now streaming on Netflix in the US. Not only that, more HBO shows are on the way to the service as Warner Bros. Discovery (WBD) tries to wring more revenue out of its expansive library.
Band of Brothers, The Pacific, Six Feet Under and Ballers are also coming to Netflix as part of the deal, the company told Deadline. Meanwhile, Netflix users outside the US will be able to stream True Blood on the service. This is the first time that HBO content has appeared on Netflix in the US, though some has previously been available on Prime Video. The shows will still be available on Max.
All five seasons of Issa Rae's Peabody and NAACP award winning series Insecure are now on Netflix! pic.twitter.com/6hpNcw4ja2
— Netflix (@netflix) July 3, 2023
This is part of an effort to boost WBD's revenue. Late last year, the company removed some notable titles from Max, including Westworld and The Nevers. Those shows, and many others from the WBD library, are available to watch on free, ad-supported channels on Roku, Tubi and Amazon's Freevee.
Zaslav and his team have employed other tactics to improve WBD's bottom line. Those include pulling many shows and movies from Max to reduce costs, canceling Max-exclusive projects before they were done (reportedly in favor of tax writeoffs in some cases) and laying off employees.