The Atari brand recently turned 50 and the latest way that its current owner, Atari Interactive, is marking the occasion is with a Lego kit for its most popular console. The Atari 2600 set will be available on August 1st and it costs $240/€240.
The Atari 2600 debuted in 1977 as the Atari Video Computer System (the name was changed in 1982). The Lego kit is based on a four-switch version that arrived in 1980. The set has 2,532 pieces. It includes a moveable joystick that Lego says feels like the original.
There are cartridges for Asteroids, Adventure and Centipede that you can slot into the main body. There's a matching buildable mini model for each game and the cartridges can be stored in a holder. Sliding open the front panel reveals a pop-up scene of an '80s gaming room, which is a fun detail.
Atari is celebrating its milestone in other ways. For one thing, it teamed up with Cariuma for a sneaker collection. This fall, it will release a collection of 90 games from the Atari 2600, 5200, 7800, ST, Jaguar and Lynx on the Atari VCS mini PC, modern consoles, Steam and the Epic Games Store.