Meta's AI image generator is available as a standalone website

Meta has launched a standalone version of its image generator as it tests dozens of new generative AI features across Facebook, Instagram and WhatsApp. The image generator, called Imagine, was first previewed at the company’s Connect event in November and has been available as part of Meta’s AI chatbot.

Now, with its own dedicated website at imagine.meta.com, the tool will be available outside of the company’s messaging apps. Like other generative AI tools, Imagine allows users to create images from simple text prompts. Imagine, which relies on Meta’s Emu model, will generate four images for each prompt.

The images all have a visible watermark in the lower left corner indicating they were created with Meta AI. Additionally, Meta says it will soon begin testing an invisible watermarking system that’s “resilient to common image manipulations like cropping, color change (brightness, contrast, etc.), screen shots and more.” For those interacting with the image generator in Meta’s messaging apps, the company also introduced a new “reimagine” tool, which allows users to tweak existing images created with Meta AI in chats with friends.

Interestingly, the standalone site for Imagine requires not just a Facebook or Instagram login, but a Meta account, which was introduced earlier this year so VR users could use Quest headsets without a Facebook login. It’s unclear for now if Meta planning an eventual virtual reality tie-in for Imagine, but the company has recently used its new generative AI tools try to breathe new life into its metaverse.

Meta is also testing dozens of new generative AI features across its apps. On Instagram, the company is testing the ability to convert a landscape image to portrait in Stories with a new creative tool called “Expander.” On Facebook, generative AI will also start to show up in places like Groups and Marketplace. Meta is also testing AI-generated writing suggestions for Feed posts, Facebook Dating profiles as well as AI-generated replies for creators to use in replies to Instagram direct messages.

With the latest changes, Meta is also making its 28 celebrity-infused chatbots available to all users in the United States. The company says it will test a new “long-term memory” feature for some of its AI characters so that users can more easily return to previous chats and pick up the conversation where they left off. The chatbots are available in Instagram, Messenger and WhatsApp.

The updates highlight how Meta has sought to make generative AI a core part of its service as it tries to compete with the offerings of other AI companies. Mark Zuckerberg said earlier this year that the company would bring gen AI into “every single one of our products.”