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Sony's 8K and OLED TVs adapt their sound to your room

Sony is coming to CES with its customary TV lineup revamp, and this year the focus is as much on sound as it is picture quality. Its newly unveiled Z8H 8K LED (shown above), A9S 4K OLED, A8H 4K OLED, X950H 4K LED (pictured below) and X900H 4K LED sets bring an Ambient Optimization feature that fine-tunes the picture and sound to your viewing space, including an Acoustic Audio Calibration feature that supposedly delivers the "full sound potential" of your TV during the initial setup process. And if you spring for the top-of-the-line Z8H, you'll get a Frame Tweeter that vibrates the frame of the TV itself to generate sound -- if you can't hook up dedicated speakers, this should be more immersive than what you'd normally get from built-in audio.