Amazon is rolling out a new beta feature for advertisers, letting them create AI-generated image backgrounds for products. The company views it as a tool for removing creative barriers while boosting ad performance.
Google will begin enforcing a rule that requires advertisers clearly label their AI-altered political ads ahead of a contentious 2024 presidential election season.
YouTube is experimenting with having longer ad breaks but fewer of them on its TV apps. You may also see exactly how long you have to wait until you can skip ads.
Spotify will reportedly stop paying white noise podcasts to read ads for its products. The move will impact podcasters' earnings and boost the company's bottom line.
This resurgence of privacy-focused ads has a lot to do with the popularity of data laws. That’s not to say advertising privacy is new, it dates back as far as these companies themselves, but regulation made compliance a selling point.
Google has denied "extremely inaccurate claims" that it may have violated its own rules and misled advertisers over ad viewership on third-party websites.
Twitter's advertising revenue is reportedly down 59 percent during a five week stretch between April 1st and early May compared to the same period last year.
Google’s attempt to snuff out third-party tracking cookies is moving along. The company announced today that Privacy Sandbox APIs will be available to all Chrome users in July. In addition, it laid out the next steps for web developers to start testing and integrating the new system later this year.
New research from the Center for Countering Digital Hate (CCDH) estimates that Twitter “will generate up to $19 million a year in advertising revenue” from just 10 accounts that were once banned from the platform.