gatorade
Latest
Gatorade's smart water bottle uses sweatiness to gauge when you need to hydrate
The $70 Smart Gx Bottle and Sweat Patch connect to a smartphone app.
Gatorade made a sweat patch to track your perspiration
The composition of your sweat can tell you a lot about what your body needs to recover after a workout. The problem is, it takes a lot of effort for anything to register on Gatorade's Gx sweat patch.
Plastic-plucking robots are the future of recycling
We are living in the Age of Plastic. In 2015, the world's industries created 448 million tons of it -- twice as much as it did in 1998 -- and the rate of production is only accelerating. However, our recycling efforts have not matched pace. In fact, according to the EPA, barely 14 percent of plastic products are recycled globally. But a new generation of recycling technology is here to keep the world's plastics in circulation and out of our landfills.
Nielsen: In-game ads increase real-world sales
We hate to be the ones to break it to you -- but those in-game advertisements that some of you aren't terribly big fans? Well, they're actually pretty effective at boring into your subconscious and making you want to buy Axe Body Spray or Snickers, or whatever. A recent Nielsen study of six EA Sports titles, including NHL 10 and NBA Live 09, found that in-game ads for Gatorade increased household dollars spent on said beverage by 24 percent. For more information on how the study was conducted, you can check out Nielsen's press release. We'd normally take the time to summarize that process in this very post, but we've suddenly been struck by the strangest, most powerful urge to go out and just start slamming some sports drinks.
