Tinder brings back Festival Mode now that in-person events are a thing again
Hook up before you go to the big show.
Tinder is bringing its Festival Mode out of mothballs as in-person music events return in earnest. As of today, you can use the mode in Tinder Explore to match with people up to a month before festivals start. The initial mix of festivals includes well-known American gatherings like Bonnaroo, EDC and The Governors Ball, but also includes international events like the electronic-focused Sónar (in Barcelona) and Lollapalooza's outings in Berlin, Paris and Stockholm. This weekend's Coachella is conspicuously absent, however.
If your event of choice isn't listed, you can still visit a "Festival Goers" area to hook up with users either going to other festivals or simply interested in the scene. Festival Mode is available to people worldwide.
The relaunch was virtually expected. Tinder unsurprisingly took a sharp hit when the pandemic made in-person dating risky or impossible, and scrambled to introduce video dates and other features that helped remote love blossom. Festival Mode could help Tinder revive interest in its core business. And there's evidence to suggest that might work. Tinder noted in 2019 that app usage surges during large events, and that might be particularly true given two years of pent-up demand.
