Twitter has begun rolling out support for the new, more expensive version of its Blue subscription. As of Saturday, the company’s iOS app now reflects the fact users can soon pay $8 per month to obtain a verified account. The changelog notes people who sign up for Twitter Blue will receive a checkmark, “just like the celebrities, companies, and politicians you already follow.”
The new Blue isn’t live yet — the sprint to our launch continues but some folks may see us making updates because we are testing and pushing changes in real-time. The Twitter team is legendary. New Blue… coming soon! https://t.co/ewTSTjx3t7
— Esther Crawford ✨ (@esthercrawford) November 5, 2022
However, Twitter is still rolling out the necessary backend changes to support the change more broadly. Following reports of users not seeing a blue checkmark on their account even after signing up for the new subscription, Esther Crawford, a product manager at the company, tweeted the updated service was coming soon. "The new Blue isn't live yet — the sprint to our launch continues but some folks may see us making updates because we are testing and pushing changes in real-time," she said.
To that point, Twitter has yet to update its Android app, and the other perks Elon Musk promised would be part of the revamped Twitter Blue, such as the ability to post longer videos, are listed as “coming soon” in the changelog of the iOS update Twitter pushed out today. At one point after the release went live, the app briefly had a new notification view that only showed content from verified users.
It’s unclear when all the elements Musk promised will be in place, but he reportedly gave employees working on making verification a paid feature until November 7th to complete the work or else lose their jobs. On Friday, the company began laying off about 50 percent of its workforce, leaving entire teams gutted.
Update 7:38 PM ET: Added more context and information about Twitter's rollout of its new Blue subscription service.