Twitter is adding prominent labels to tweets from Russian state media outlets as it tries to limit the publications' reach on its platform.
“Today, we’re adding labels to Tweets that share links to Russian state-affiliated media websites and are taking steps to significantly reduce the circulation of this content on Twitter,” Yoel Roth, the company’s head fo site integrity tweeted. “Our product should make it easy to understand who’s behind the content you see, and what their motivations and intentions are.”
Roth added that since the invasion, links to Russian state media outlets have been shared more than 45,000 times a day. He said Twitter was also working to “significantly reduce the circulation of this content on Twitter.” The company announced last week that it was pausing ads and recommendation features in Ukraine and Russia.
As people look for credible information on Twitter regarding the Russian invasion of Ukraine, we understand and take our role seriously. Our product should make it easy to understand who’s behind the content you see, and what their motivations and intentions are.— Yoel Roth (@yoyoel) February 28, 2022
The company has state media outlets at the account level since August 2020, but those labels only appeared on the account profiles. The new labels will be displayed much more prominently, appearing alongside tweets from these accounts, much like how the company has labeled and misinformation. The labels will appear on tweets from state run media in other countries in the “coming weeks.”
Twitter isn’t the only platform trying to tamp down the reach of Russian state media outlets following the invasion of Ukraine. Facebook barred Russian state media from and other monetization features, and has blocked some outlets’ ability within Ukraine.