Withings has a new smart scale and 'Health+' fitness subscription platform

Withings is today announcing yet another in its range of class-leading smart scales, Body Comp. The device is pitched as a “complete body assessment scale” which can look at the sort of facets of our bodies normally reserved for clinical settings. That includes weight, muscle mass, fat mass, water percentage, bone mass, BMI and visceral fat counts. You’ll also get information on your standing heart rate and your vascular health (based on Pulse Wave Velocity), as well as analyzing your nerve health. And, of course, it’s the first Withings product that will be sold to be compatible with Health+, the company’s other new announcement.

Health+ is Withings’ new subscription platform, since recurring revenue is now the one way that most hardware businesses make money these days. It promises to “unlock additional features in the Health Mate app,” offering insights on how to strive for a better body. These include six week habit-forming modules, all of which is contextualized with the data offered by your Withings devices. They will also be offered meal plans and suggested workouts to help them achieve their goals faster. (Health+ will set you back $79.95 after the first year of use, and is only compatible so far with this and any future Withings' products.)

Now, this is actually a different product to Body Scan, the scale that Withings announced back in January which came with its own electrode handle. That, much like other high-end body composition scales, asks you to hold the handle at waist height in order to better read your vital statistics. Armed with the data, it’ll tell you the fat and water ratios in your arms, legs and torso, as well as monitoring your nerve activity. That product hasn’t actually hit stores yet, but it’s already clear that Body Comp will offer the bulk of the same features with a little less fine grain data.

There is now a significant number of devices that have Withings and Body in the name and you’d be forgiven for struggling to keep them all straight in your head. The existing flagship is the Body Cardio, which has all of the current bells and whistles, including weight, BMI, body composition, heart rate and vascular age. Below that, the Body+ offers weight, BMI and body comp, while the vanilla Body just offers weight and BMI.