A press release sent out by DivX Inc. today details a partnership with Sony which will allow DivX media support on the PlayStation 3. This will be enabled via a firmware update at some point in the (hopefully, near) future. Game developers are also now able to incorporate DivX video into games using tools within the 2.0 SDK.

"We are excited to work with Sony Computer Entertainment to bring DivX to PS3," said Kevin Hell, CEO of DivX, Inc. "Our technology will expand the multimedia functionality of PS3 by enabling users to enjoy access to the broad library of content in the DivX digital media format."

This is, of course, great news and is a feature that we know is being called for from the PlayStation 3 community. However, DivX support on its own is not much more than an aid to video pirates. We're hoping this is the start of some sort of digital video download service, which utilizes the DivX format. Sony has always planned on a service such as this and now would be a great time to implement it. We'll keep you informed.

[Via PS3Forums]

This article was originally published on Joystiq.