Chalking up the decision to a gloomy economic outlook
, LG has said that it intends to shift its production and marketing strategies over the coming years to sell fully half of its lineup in emerging markets in the $100-$150 range. The low-cost phone market is a truly brutal one for manufacturers -- so brutal, in fact, that Nokia has come right out and said that it chooses not to compete in it
-- but LG is now saying that it'll be happy with single-digit profit margins in that arena now that it's gotten over fears that playing dirty there will "hurt [its] brand image." That'd be down a smidge from its latest quarter, where it posted an 11.5 percent margin in the mobile game -- a 2.9 percent decrease from the quarter before that. A little cash is better than no cash, we suppose, eh?
[Via Phone Scoop