FCC and beta testing is official, and will hit retail shelves for just $50 next month. It's only $10 less than the also-720p-limited Roku 2 HD, but that model isn't sold everywhere and if you're just snagging a box to watch some Netflix you probably won't notice the missing Bluetooth and SD card reader. No matter which model is selected, starting next month viewers will be able to watch HBO Go streaming content on the Roku family of hardware. Cord cutters that have dropped pay TV entirely still don't have access, but Roku CEO Anthony Wood reports around 80 percent of Roku owners still have cable or satellite. With that in mind, after Roku added Epix and was namechecked by Comcast to the FCC and at conferences, it's not surprising to see the TV Everywhere movement trying to co-opt the box for its own ends. Expect more content announcements from Roku going forward, including more gaming options -- Angry Birds 2 alone is one of the most used channels already -- and even more authenticated streaming as the cable and satellite players extend their reach onto other platforms.