Snapchat isn't new to sports coverage, but with Major League Baseball this season, the social channel is making a big push at the ballpark. The collaboration between the app and the league kicks off next Friday (March 11th) when MLB will allow players to use cellphones in the dugout for the first time. Before, during and after Spring Training games, players will be permitted to post their own snaps and selfies. Oh yeah, there's a special selfie stick for the occasion: the SnapBat. Yes, really.