Snapchat is immensely popular, but at the moment its plentiful Snaps and stitched Stories are trapped inside the mobile app. If you're on a laptop or PC, or want to share a Snap on another social network, there's no obvious way of doing so. That state of affairs started to change last night, however, when Snapchat slapped a live Story up on its website. It meant anyone could get a taste of what people were posting at the event, including, perhaps most importantly, people that aren't already on Snapchat.
At the time of writing the curated Story is still accessible, so you can click through and see all of the vertical videos -- in typical Snapchat fashion, plastered with captions and filters -- from the red carpet. The implementation could be a one-off, but we wouldn't be surprised if Snapchat replicated this format for other live events. Who knows, it could eventually lead to full-blown profile pages and embeddable Snaps, similar to Vine, Instagram and other mobile-first video-sharing platforms.