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Creative declares war on Apple

Peter Rojas
November 17, 2004
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These could turn out to be some very famous last words, but at a press conference earlier today Sim Wong Hoo, the CEO of Creative (the company that makes all those Zen MP3 players like the Zen Touch and the Zen Micro) literally declared war on Apple, announcing plans to try to out-spend and out-market Steve Jobs next year with a $100 million advertising and marketing designed to dethrone the iPod, and that "the MP3 war has started". Might be tough, given that over 90% of new hard drive-based players sold in the US sport an Apple logo, but we're always game for a down and dirty gadget war.

[Via MacWorld]

In this article: portable audio, portableaudio
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