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Google buys Dodgeball

Ryan Block
May 12, 2005
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Well, what started as a service for interactive mobile social networks grew up a lot today; that's right, Dodgeball, the little project that could borne of NYU's ITP program got bought by Google today for an undisclosed sum of money (we'll just assume they'll be able to pay off those student loans). For those of you who don't remember Dodgeball, they were started as a service wherein a registered phone can "check-in", and anyone in your registered circle of friends (or their friends as well) in the area will be notified of your proximity (and vice versa), so you can, you know, do lunch or whatever people do. It pretty much goes without saying that this is just begging for use with Google maps mobile and Google local (why do they keep building technology to make it easier to get out of the office and have a social life, anyway?), not to mention the obligatory Orkut integration we're likely to see. Now quick Dodgeball guys, cash out now and live like kings in the Balkans forever!

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