Vodafone launching a cellphone for simple folk

old woman on cell

The new Vodafone Simply is likely to be launched on Friday across "several countries" and is targeted at those feisty old people who still cling to their old cellphones like they are holding, well, naked pictures of The Captain and Tennille. The phone will feature a minimum set of buttons (what, no number 5!?) and do little else than make calls and send (and we presume, receive) text messages. But even that sounds like one feature too many.