Netflix accidentally exposes "Netflix Player"?

Netflix Player

We know it's been a long time coming that Netflix announced that they were hopping into bed with TiVo on a movie download service, but are we finally eking the first peek at their "Netflix Player"? Apparently the user in question who found this noticed a "Downloadable" genre briefly exposed in his Netflix interface, and saw some registration form for the Netflix Player service—but it was nipped before he was able to get any further with it. Anyone seen something similar?