Warring next-generation DVD factions give up on unified format talks

Blu-ray + HD DVD

Well, it's been a wild ride up and down (and mostly down) on the HD-DVD vs. Blu-ray DVD format war roller coaster, and now all hope of a unified DVD format is officially lost. Sony and Toshiba have totally given up all efforts to continue the unification talks. Looks like the war will officially be waged in the market, with plenty of potential home theater installation casualties likely. It's gonna be bloody.