Peep Intel's new VIIV spec

Intel VIIV logo?

With Intel's Developer Forum well underway, we expected something a little more than their once again reverting to making up licensing schemes for promoting arbitrary names for Intel products (see: Centrino). It appears that isn't exactly the case though, since in addition to the other forty stickers you get on your PC, you may soon be seeing one for VIIV, Intel's new home-entertainment PC-centric spec for an all-Intel box (i.e. CPU, chipset, WiFi, etc.) capable of running the latest and greatest in multimedia. That's it, the mystery's over for all the Intel fans out there wondering for months what that VIIV buzz was about. Just thought we'd give you a heads up—how are you supposed to pronounce that, anyway? Veev? Vif?