Helio: the MVNO formerly known as SK-Earthlink


We're not sure if they felt like they got off to rocky start in branding for the MVNO joint venture between SK Telecom and Earthlink—specifically that not a lot of people know SK Telecom in the States, and their service would also have to compete in namesake with Earthlink's other MVNO, Earthlink Wireless—so what else is there to do but rebrand? They're aiming for a spring 2006 launch for Helio, so youth markets across the country beware: two telecom giants acting as one have their sights set squarely on your pockets.