We used to think it was pretty sweet that we had two flavor options in each package of Nerds candy, so the idea of a
customizable soda with an almost infinite combination of fragrances, flavors, and colors has us understandably excited.
IFINI (the bold is part of the branding) has exceeded our wildest dreams with
their Programmable Liquid Container, which contains small, flavor additive-filled (or paint-filled, for the home
improvement set) "buttons" around the periphery of the plastic container. Consumers press the appropriate
buttons to create different flavors from a common base, such as cherry vanilla cola or raspberry tangerine lemonade, or
get even wilder with aroma and food coloring options. IP
IFINI claims to already be licensing the
technology around various industries, so don't be surprised to see sodas and coffees (and probably some alcopops too)
in the near future that let you choose your level of buzz.
[Via The Raw Feed