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Major League Baseball not a fan of placeshifting

Evan Blass
June 7, 2006
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After alienating fans with long strikes and doped-up players, you'd think that Major League Baseball would be wise to make moves towards recapturing its lost fan base; instead, recent comments by an executive from MLB's media division indicate that baseball may be intending to further sour relations with its customers by cracking down on the placeshifting of televised games. Speaking at this year's Digital Media Summit in LA, MLB Advanced Media executive VP George Kliavkoff went toe-to-toe with fellow panel member and Sling Media marketing VP Rich Buchanan, arguing that Slingbox customers are "violating the scope of their [cable and satellite] user agreements" when they rebroadcast content out of their home market. The whole issue seems rather silly to us, as baseball is essentially complaining that you're somehow screwing a local affiliate by watching an out-of-market game when you're traveling to its city, even though the sport as a whole is still benefiting from your viewership and the vast number of placeshifters probably ensure that no net eyeballs are actually lost. Note to MLB: Cricket is starting to look more and more attractive every day.

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