BenQ uses WTC & 9/11 imagery to sell devices

Peter Rojas
P. Rojas|12.01.06

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Peter Rojas
December 1st, 2006
In this article: 9/11, benq, musiq, wtc
BenQ uses WTC & 9/11 imagery to sell devices
We're not exactly what you'd call sanctimonious -- we try not to take ourselves or what we're doing too seriously -- but we feel obligated to call BenQ out for using an image of a crumbled World Trade Center in an ad for its new MusiQ campaign. We'll give them the benefit of the doubt and assume they don't understand how wrong it is to use the imagery of 9/11 to push products, but ultimately what they're doing is simply not acceptable. BenQ, do us all a favor, focus on your namesake ("Bringing Enjoyment and Quality to life") and don't ever try to be this kind of "hopeful" again.
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