Motorola to roll out cellphone-charging bicycle in "emerging markets"

Darren Murph
D. Murph|01.09.07

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Motorola to roll out cellphone-charging bicycle in "emerging markets"
Here's one we weren't exactly counting on seeing. Motorola's cheif executive Ed Zander rolled into a packed room here at CES on a bright yellow bicycle, topped off by having Queen's "Bicycle Race" cranked in the background. Yes, oddly enough, Motorola is coming out with a self-branded bike for "emerging markets," which translates into countries where energy sources are scarce. While the company has seen declines here in America due to a very saturated handset market, nearly 5 million folks per month are going mobile in China, thus the need to penetrate those potentially lucrative third world areas. The vehicle will sport a cellphone charging system to provide a way to energize those handsets so intently desired all around the globe. As expected, a cradle on the handlebars would house the mobile, while the motion of the pedals would generate electricity to recharge its battery pack. While this might not sound convenient or even worthwhile in a place like America, "more than 500 million Chinese people rely on bicycles as their primary mode of transportation," which could also mean that half a billion folks in China will soon be cruising the streets while doubling as an AC adapter.

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