Sure, Apple and Cisco have been exchanging kind (and not so kind) words of late, but a loose-tongued COO gave us just tidbit we needed to satisfactorily craft the 29th running of CE-Oh No He Didn't. It's no secret that Apple stands to profit mightily off its eventual iPhone sales, and it's also not too far fetched to start dreaming of 3G on the imminent next revision, but laying the smack down on free cellphones in order to bolster your own product is just asking for it. Sure enough, Apple's Chief Operating Officer Timothy Cook said yesterday at a conference in Las Vegas that "A lot of people pay zero for the cellphone," but rather than contemplating his next move, he carelessly blurted out the reason by stating "That's what it's worth," essentially punking users of the ever-basic free cellphone that saw no reason to spring for high-end hardware when initializing their contract. Apple is currently predicting that "around 10 million customers will pay at least $499 to buy an iPhone" because they feel the value is there, but apparently a low-end mobile isn't worth its weight in plastic. C'mon Mr. Cook, we've got no qualms with pricing your mobile as your company deems fit, but slamming the hammer on folks who just need a handset that calls Aunt Susie every now and then is just a bit harsh, no?
CE-Oh no he didn't! Part XXIX - Apple sez free phones are worthless
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.