Latest in Acquisitions

Image credit:

Microsoft aggressively courting Yahoo (again)?

Evan Blass
May 4, 2007
Share
Tweet
Share

Sponsored Links

In what would be one of the biggest business deals to go down -- well, ever -- Microsoft is rumored to once again be in talks to buy Yahoo after being rebuffed numerous times in past years. The New York Post is citing unnamed sources in reporting that Goldman Sachs is helping Team Redmond make a play for the web's perennial "number two," and arguing that an acquisition or merger would make sense for both companies. Microsoft would get a stronger online advertising presence -- something it clearly desires, as evidenced by its battle with Google for DoubleClick -- along with as an audience whose demographic supposedly skews younger and content that it could offer with Zunes, Xboxes, and the like. Yahoo would also serve to benefit, goes the argument, by picking up some of the much-needed technical expertise and financial backing required to dethrone the big G. Still, these two rivals have done the mating dance several times before without anything substantial arising -- save for IM interoperability -- so it remains to be seen whether the landscape has shifted enough in the eyes of both firms to solidify an agreement this go-round.

[Thanks to everyone who sent this in]

Engadget’s parent company, Verizon, now owns Yahoo. Engadget remains editorially independent.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Rain may soon be an effective source of renewable energy

Rain may soon be an effective source of renewable energy

View
Apple makes some of its originals available for free

Apple makes some of its originals available for free

View
The best games for PC

The best games for PC

View
Google Meet’s premium features are now free through Sept. 30th

Google Meet’s premium features are now free through Sept. 30th

View
NASA wants your miniature science payload designs for Moon rovers

NASA wants your miniature science payload designs for Moon rovers

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr