All new, all live: Wii ads in the UK

Movie-goers in the UK are going to be treated to something special while they're waiting for the feature to start: live Wii ads. Pairs of actors, portraying a mother and son combination, will show up in Carlton Screen Advertising and Picturehouse cinemas to play Wii Sports on the big screen to show off "just how exciting and easy it is to play", explained Dean McKain of Comment UK, the agency working with Nintendo on the ads. Sounds like a fantastic idea for an ad to us -- we just wish someone would do it in the US as well! If Nintendo wants to reach everyone, this is exactly the kind of thing they need to go -- get out there and show the Wii off to the regular, non-gaming masses.