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EMI: Initial DRM-free sales results "good"

Thomas Ricker, @trixxy
June 21, 2007
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Ok Fair Use advocates, listen up. EMI senior VP Lauren Berkowitz has just given her initial sales report following their much ballyhooed DRM-free launch on iTunes Plus last month. The results? Well, "good" is the word she used to summarize sales. During the first week of availability, sales of Pink Floyd's Dark Side of the Moon were up 350 percent. Even now, after all the initial excitement, sales remain 272 percent higher. To a lesser degree, other EMI artists are also riding the DRM-free, download bump; even while their respective CD sales have tailed off. For example, downloads for Norah Jones' Come Away with Me are up some 24 percent while CD sales have dropped 33 percent. Still, the DRM-free tracks were launched only three weeks ago which is far too early for any kind of proper trend analysis. We also don't have any correlating data to demonstrate an increase (or decrease) in piracy -- something the record labels will likely weigh in equal importance. Things do look promising though, eh?

[Via Ars Technica]



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