Latest in Mobile

Image credit:

Sprint to effectively kill Nextel brand

Brian White
June 27, 2007
Share
Tweet
Share

Sponsored Links

In a seemingly inevitable move, Sprint has decided to drop the Nextel brand from its marketing messaging, corporate logo and just about everything else as of July 1st (but keeping Boost Mobile, yes?). Just a few days after AT&T intros the iPhone to waiting masses, Sprint's marketing will reinvent itself with a focus on data speeds (of all things) as the key differentiator for its network while at the same time, the Nextel branding will fade into oblivion. Sprint plans to keep it on life support, though, for customers still wanting to inquire about Direct Connect (walkie talkie) and other Nextel-specific services. Other than that, bye-bye Nextel. It was great knowin' ya.

[Via mocoNews]



All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Elon Musk warns that Tesla's 'Battery Day' tech is two years away

Elon Musk warns that Tesla's 'Battery Day' tech is two years away

View
Microsoft’s Bethesda deal: Great for Game Pass, troubling for exclusives

Microsoft’s Bethesda deal: Great for Game Pass, troubling for exclusives

View
Microsoft keeps the same price for its new wireless Xbox controllers

Microsoft keeps the same price for its new wireless Xbox controllers

View
NASA's Mars 2020 rover passes its driving test

NASA's Mars 2020 rover passes its driving test

View
Royole's FlexPai 2 5G foldable phone costs under $1,500

Royole's FlexPai 2 5G foldable phone costs under $1,500

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr