Sponsored Links

ASUS to split OEM business -- look out HP, Dell

ASUS to split OEM business -- look out HP, Dell
Thomas Ricker
Thomas Ricker|@trixxy|July 2, 2007 9:01 AM

Brace yourselves old school PC players, Asustek has just unveiled their plan to become more competitive. Like HTC before them, Taiwanese Asustek Computer will begin pushing their ASUS brand front and center. To make this happen, Asustek's OEM business will split from their branded business under the new names of Pegatron (PC-related manufactuing) and Unihan (casing, modules, and non-PC goods) starting January 2008. Trouble for the establishment, maybe, but nothing short of good for us consumers.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.