Nintendo planning to milk its Wii shortage through the holidays

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Paul Miller
July 12th, 2007
In this article: holidays, nitendo, shortage, shortages, wii
Nintendo planning to milk its Wii shortage through the holidays

You know, we could understand a few months of Wii shortages, and perhaps we'd let Nintendo slip by the seven month mark with a mild slap on the wrist, but this recent announcement of shortages through the 2007 holidays is just plain annoying. "There is no guarantee that we are not going to have 'out-of-stocks' this holiday season," says George Harrison, senior V.P of marketing for Nintendo of America. "If you see one, buy it. Don't assume that you can come back later and find one." It's not like Nintendo doesn't have the time, cash or know-how to ramp up production. Sure, we don't know all the ins and outs of supply chain management, but it sounds more like Nintendo is enjoying its "can't keep 'em on the shelves" status a bit too much to seriously make an attempt at meeting demand.
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