Target to only sell Blu-ray players in stores
![](https://s.yimg.com/ny/api/res/1.2/VVZ1VXNsRo.jem5M8QuGXw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTI1Nw--/https://s.yimg.com/uu/api/res/1.2/iYq6VhGFyCqPeucht6x5yQ--~B/aD0xNDQ7dz0yMzU7YXBwaWQ9eXRhY2h5b24-/http://www.engadget.com/media/2007/07/target-dog.jpg)
Everyone's favorite wasteful format war took another strange twist today, with the AP reporting that Target will only stock Blu-ray players in its retail stores -- specifically, Sony's $499 BDP-S300. The decision, which Target and Sony are due to announce tomorrow, doesn't include Target's website, Xbox 360 HD DVD drive, or HD DVD movies, so it's not a particularly huge win for Blu-ray, with even Target saying things like "We are not proclaiming one format vs. the other as the preferred consumer technology." Still, coupled with Blockbuster's decision to only stock Blu-ray discs, it looks like the format war might be fought and won at the retailer level, not by consumers.
[Thanks, Keith]