Is this a production model? A concept or tech demo? We don't know just yet but we can tell you that Funai is the Japanese company responsible for Wal-Mart's Duraband. In addition, they manufacturer products for Emerson, Sylvania, Symphonic, Best Buy's Insignia brand and Circuit City 's Pye brand. Therefore, chances are this player might not show up with that snazzy blue bar, but it will probably compensate with a low price. Oh yeah, we're curious about the Wireless Uncompressed HDTV sign next to the player too.