All I want for Christmas is my HDTV... and an Apple

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Thomas Ricker
October 10th, 2007
In this article: apple, christmas, hdtv, holiday, research, study
All I want for Christmas is my HDTV... and an Apple image
All I want for Christmas is my HDTV... and an Apple image
A national survey of 1,200 consumers conducted by Solutions Research Group found that 3 out of 4 surveyed Americans wanted a new gadget this holiday season. The rankings went a little something like this:
  1. HDTV (35%)
  2. Windows-based notebook (20%)
  3. Digital camera (17%)
  4. Windows-based desktop computer
  5. GPS car navigation
  6. Cellphone
  7. Digital video camera
  8. Nintendo Wii
  9. Sony PS3
  10. HD DVD or Blu-ray player
So where's Apple, the big bad daddy of consumer electronics? Well, their best showing was the MacBook with an 11 ranking followed by the iPhone at number 15. Pretty good when you consider the level of brand awareness this represents in a field of otherwise unspecified laptops and cellphones. In fact, 1-in-6 consumers are hoping for some type of Apple gear under the Chanukazaa tree this season.
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