Considering EA is the king of repackaging the same game for multiple consoles (and multiple years -- hello, Madden), you wouldn't expect the company's head of international distribution to call for a single universal platform, but that's exactly what Gerhard Florin told the BBC he wants. "We want an open, standard platform which is much easier than having five which are not compatible," he said, adding that "You don't need an Xbox 360, PS3 or Wii -- the consumer won't even realise the platform it is being played on." Florin's comments were based on his prediction that set-top boxes would eventually contain enough horsepower to stream and run games over the net, a development he said would kill the market for dedicated consoles in the next fifteen years -- which means he's obviously never had to struggle with a cable company DVR, because we think we'll stick with a console that can register more than three button presses without locking up, thanks much.
EA wants an open gaming platform
Nilay Patel|October 19, 2007 12:21 PM