Sony XEL-1 OLED TV unboxed

Sony's XEL-1 OLED TV -- with its 1,000,000:1 contrast ratio and a ridiculous 3mm thin enclosure -- has been unboxed over at TV Snob. Next to all of its accessories, the XEL-1 looks rather less appealing when compared to the clean press shots. In particular, we're left a little confused as to what the deal is with that ugly external power brick: isn't that what the big box underneath the screen was for?