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Vudu price slashed to keep up with Apple TV

Paul Miller, @futurepaul
January 24, 2008
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Competition is a good thing, and now that the Apple TV is actually turning into a solid offering in its space, Vudu is cutting the price on its box to stay relevant. Originally launched at $399, you can now snag a Vudu to rent your movies and TV shows straight into your living room for $295. The best news is that if paid the full price for one of these things in the past 30 days, you can call up Vudu and get a $100 movie credit. Who knows if it'll be enough to mitigate the aggressively-priced and now competitively-featured $229 Apple TV, but it looks like consumers are winning already.

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