Polaroid no longer does Polaroids

Well doesn't OutKast look silly now. The brand synonymous with instant film is killing off the Polaroid film format and attempting to reinvent the brand so it "lives on for the next 30 to 40 years." In the short term that means closing factories in Massachusetts, Mexico and the Netherlands, cutting 450 jobs, and breaking the hearts of hipster-photographers the world over. Obviously the concept of Polaroids was never going to be much more than a niche in the age of digital photos, and the Polaroid / Zink Digital Instant Mobile Photo Printer is filling the instant development void left behind, but it's still sad to see a format with so much history and fond memories die, especially since Polaroid spends the majority of its time these days slapping its de-valued logo onto rubbish commodity electronics.