Harrison: Atari is the best opportunity in the industry

Gametrailers has a video of Phil Harrison's Infogrames/Atari coming out party from earlier this week, depicting the former Sony exec really entrenching himself into the current fixer-upper situation. He quite confidently says to the press in attendance, "The Atari opportunity, is the best opportunity that exists in the industry today to redefine, refocus and re-energize an incredible brand."

This week has seen numerous moments where Infogrames' new CEO David Gardner and Harrison, as the new Directeur Général Délégué, have said all the right things. Giving the appearance that Atari is a salvageable brand is great, but showing some profit is always a good first step.